High leverage moves only.

Figure out the 20% that's driving 80% of your sales.

Don't waste time optimizing elements that don't move the needle.

It's easy to get lost with all the moving parts to a business.

Here's what you need to focus on when you're getting started:

First, you must commit to:

One offer, one funnel, and one traffic source.

Do a little research and figure out where your types of offers are selling the best. Is it FB, YT, or something else?

Figure it out, and then stick to it for the long-term.

Second, analyze your offer. If you can't even get a sale (profitable or not), then you have a lot of work to do.

Test pricing, bundles, etc. Redesign your offer if you need to.

Make sure people actually want your product.

Third, test your angles and positioning. Good copywriting is key, so make sure you're testing a variety of ideas.

Change the main idea of a VSL, position your product for a new audience, etc.

This is perhaps the most powerful lever you can pull to optimize your funnel.

Fourth, test your ad creatives. The first 3 seconds of an ad matter the most, so quickly iterate on different openings that can hook the viewer.

Play around with curiosity-driven openers, UGC, etc.

And finally, make sure you test all the above before attacking the following:

1. Email sequence
2. Upsells
3. Other small tweaks (fonts, colors, etc.)

You need a fully functioning sales funnel before you can even get to these.

This should clear up what you need to prioritize when starting a business.

If you're not getting sales or aren't profitable, then focus on these four key points of leverage.

With enough testing, you'll crack the code.