6 Instagram Profile Optimization Strategies 📲

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What is profile optimization?

It’s as simple as making a few tweaks on your profile to make it more visually appealing and enticing to be on.

Doing it right will increase visibility on your profile, better customer conversions, and increase followers.
So how do you do this?

Optimize these 👇🏽

- Username
- Name
- Profile Picture
- Bio
- Feed Structure
- Story Highlight Covers
1. Username

This is how people find your account. Keep it short and simple. Avoid underscores (_) and numbers.

Stick to your niche if it’s a theme page. If it’s a personal brand, just use your name.
2. Name

This is also how people find you.

It’s a form of SEO on Instagram. Use keywords from your niche to become easily searchable.

For example, if you’re a motivational page, you’d put “Motivation | Inspiration | Quotes”

Or you can just use your name.
3. Profile Picture

If you’re a personal brand, just use a high quality headshot of yourself.

If you’re a theme page or branded page, use a high quality logo for your brand. Hire a graphic designer for the logo.

Use colors similar to your content and brand color scheme.
4. Bio

This is your page description.

Use emojis and proper spacing. State the purpose of your page.

If you’re a personal brand, write a self description.

Add a CTA at the end (follow for more, DM me, click the link below, etc.)
5. Feed Structure

Your 2-3 brand colors should be consistent throughout the entire page.

The pattern on your content covers should be consistent as well (colors and content type).

Keep a structured aesthetic throughout your feed (color schemes, post designs).
6. Story Highlight Covers

Use brand colors and bold text or icons to showcase your highlights.

Keep them neat and visually appealing. Take inspiration from bigger pages and create your own on Canva.
Ready to grow and monetize your Instagram effectively to six figures?

Join my program to learn how you can take advantage of this opportunity.

IG Empire 👇🏽 http://nitisarran.com 
You can follow @NitiSarran.
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