The truth about money.

Understand this & always have the ability to produce it.... even from scratch.

A thread.

When ppl look for ways to make money online, it typically starts with Google search

“How do I make money online”

This is typically the question which gets one started, but in my experience?

The ones who make the REAL money, ask themselves another question

And that question is

We have all seen someone who we are smarter than

Someone who we can help the market better than them

But they make more money than us.

For most, they get bitter and grow to hate that person

This causes then resentment and means they remain where they always have

I have been like this, and when I was, I didn’t understand this one thing:

money doesn’t care about morals, money doesn’t even care about who the best is at a certain craft

But money always goes to those with the most PERCEIVED value.

One of my clients, had this issue a while back.

He was annoyed someone will less results than him, sold more products than him.

So, we compared how often he launched offers, and how often his enemy launched offers.

We compared how much he demonstrated value compared to him

The PERCEIVED value of my client?

Didn’t match the perceived value of his enemy

The enemy was producing too much, he was making too many offers solving his markets deepest pressing problems

So, the money went to that guy.

Even though he wasn’t as good as my client#

A lot of people miss the point in business.

They think it’s just about getting them rich, and although that maybe the motivation.

It’s not how money works.

For a long time, I have been a BIG reader of the Jeff Bezos letters to Amazon share holders.

I read them from the start, and here his the secret....

He never a “how could I make a billions of dollars?”

But instead, he said:

“Our goal is to be the earth’s most customer-centric company.”

He prioritised value, and customer above all else.

Thus, the became the worlds richest man.

the marketers job is akin to that of an alchemist

We turn people pains, problems, fears, insecurities, and needs for status into solutions

PIMPS get paid because they sell intimacy

Drug dealers get paid because they sell 10 mins of escape

Dr’s get paid cause they sell life

The biggest myth out there is:

You need money to make money.

This isn’t true.

You need value to create money.

Value is created by solving ones problems.

When you fully understand this, you become an alchemist.

You can turn nothing into millions.

If I ever get angry I’ve not had the best month, I don’t blame the external.

I ask myself: “why were you being so selfish that money?”

Then, I ask myself: “how can I create untold amount of value today?” (Homage Cerno for this question)

Then I produce, and my problems go away