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1/ The Only Influencer Marketing Strategy You Need (To Start or Scale)
Here's the exact game plan and step-by-step process of building an influencer community PLUS lessons on how to identify, outreach, and collect content
++ Templates Provided
Here's the exact game plan and step-by-step process of building an influencer community PLUS lessons on how to identify, outreach, and collect content
++ Templates Provided
2/ First: Identify Influencers
If you have the money for a discovery tool, use Tagger. That's what we use as an agency. It pulls all the data you'll ever want/need of 5M profiles. If not, use free tools you have at your disposal such as the Instagram Dropdown Arrow.
If you have the money for a discovery tool, use Tagger. That's what we use as an agency. It pulls all the data you'll ever want/need of 5M profiles. If not, use free tools you have at your disposal such as the Instagram Dropdown Arrow.
3/ Pick any influencer that you think would be perfect for your brand. Go to their profile. Click on the dropdown arrow, and this is going to pump out people of the same affinity based on similar aesthetic, features, hashtags, bio, etc
4/ AKA this is Instagram saying - “Hey, these are similar people to follow that are parallel to this person” - all based on the algorithm. You can see how this can unlock hours and hours of free influencer discovery.
5/ You don’t have to wait for a big list to start executing nor should you. This strategy applies to 1 or 1,000.
Next, you don’t want your DM’s getting lost in their inbox and even worse, giving a bad first impression. How you craft your message is very important.
Next, you don’t want your DM’s getting lost in their inbox and even worse, giving a bad first impression. How you craft your message is very important.
6/ Second: Outreach
For DM’s & Emails - You want to provide 3 things: A quick introduction and in one sentence explain who you are (get to the point - it’s not about you!), share why you are reaching out to them, and then most importantly...
For DM’s & Emails - You want to provide 3 things: A quick introduction and in one sentence explain who you are (get to the point - it’s not about you!), share why you are reaching out to them, and then most importantly...
7/ use the phrase “no strings attached” - Reassure them, you aren’t asking for anything in return. Lastly, make sure you leave with a CTA (call to action) AKA asking for their address.
Template to use here: https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy
Template to use here: https://docs.google.com/document/d/1pZbQbvhFbC5INav-w_aihVOYagC1uHOtozYgZSPDQMU/copy
8/ Third: Send Your Product
The simplest step of getting creators your product can be difficult. It takes time like everything else in IM. To continue a great 1st impression, I'd at least send a handwritten note to make this unboxing unique from what regular customers receive.
The simplest step of getting creators your product can be difficult. It takes time like everything else in IM. To continue a great 1st impression, I'd at least send a handwritten note to make this unboxing unique from what regular customers receive.
9/ Even after you get their address, sizing, etc you then have to flag your 3PL or create a zeroed out order on Shopify - all of which again, takes time. The Kynship Seeding App (on Shopify App Store) provides a solution to send your products efficiently and with ease.
10/ Here's how the App works https://www.loom.com/share/ea229805715d432dbb8de97a2d9470a4?sharedAppSource=personal_library
11/ Fourth: Track FREE Organic Posts
Again, without you asking! There is a variable of whether they will post or not because you aren't asking or requiring it. How do you track this without just checking Instagram or trying to scrape it yourself to try to collect this content?
Again, without you asking! There is a variable of whether they will post or not because you aren't asking or requiring it. How do you track this without just checking Instagram or trying to scrape it yourself to try to collect this content?
12/ MightyScout is what we use as an agency. Upload all influencers you send products to in order for MightyScout to track whether they post or not. You'll gain organic data and downloadable content (stories included). Here's a great breakdown of this: https://twitter.com/TaylorLagace/status/1316902892889083905?s=20
13/ Any influencer that posts, follow up for usage rights. Template message: "I wanted to reach out because I saw your content and loved it! Would you be against granting us permission to reshare this content to our FB/IG pages, as well as use it in ads for 30 days?"
14/ Fifth: Implement Content into Facebook Ads
Reformat this content into 9x16 and 1x1 in order to be able to use it in all placements within FB/IG ads. Additionally, get it captioned, 90% of video ads are watched without sound - use tools such as Kapwing or VEED for all of this
Reformat this content into 9x16 and 1x1 in order to be able to use it in all placements within FB/IG ads. Additionally, get it captioned, 90% of video ads are watched without sound - use tools such as Kapwing or VEED for all of this
15/ What's crucial with any IM campaign but especially seeding, is to stay organized. Here's a Master Seeding List sheet to use. https://docs.google.com/spreadsheets/d/1dj9gUAET_sCJQwDqge64aL9cYjdlYIh1/copy#gid=2087374328
After your campaign concludes, do the following:
After your campaign concludes, do the following:
16/ Organize the influencers who responded positively to the product such as they email asking for more product, want to work together, and/or posted.
Sixth: Tag influencers - who produced great content & granted usage rights. Send them more product as a thank you...
Sixth: Tag influencers - who produced great content & granted usage rights. Send them more product as a thank you...
17/ ...and offer a contract for them to produce consistent UGC for you as well as a discount code to promote to their followers. Providing organic & paid analytics for you to keep track of.
18/ Seventh: Analyze & Keep Going
Rinse and repeat what's working. What persona types are consistently raising their hand to receive free product? What UGC is performing best? Not everyone you seed product to will have immediate ROI and this is okay.
Rinse and repeat what's working. What persona types are consistently raising their hand to receive free product? What UGC is performing best? Not everyone you seed product to will have immediate ROI and this is okay.
19/ This is a long-term brand investment with beneficial short-term growth. Remember, you're laying the foundations of your influencer community that has compounding value. More on this here: https://twitter.com/Cody_Wittick/status/1356662066489118720?s=20
20/ At the very least people are seeing/talking about your product online/WOM. Whatever the final number of influencers that you want - to produce UGC, start an affiliate/ambassador program, etc - this is the strategy to use in order to have any of these.
