How do successful creators make it look so easy?
I have a theory:
They've figured out the 3 creator fits
I have a theory:
They've figured out the 3 creator fits


The 3 creator fits:
1. Creator-market fit.
2. Content-market fit.
3. Product-market fit.
1. Creator-market fit.
2. Content-market fit.
3. Product-market fit.
Creator-market fit
Definition: Alignment between your skills and your passions.
Question: What are you good at that captures your own attention?
Why: Creating is a long game of consistency. If you're not passionate about it, you'll quit long before you find success.
Definition: Alignment between your skills and your passions.
Question: What are you good at that captures your own attention?
Why: Creating is a long game of consistency. If you're not passionate about it, you'll quit long before you find success.
Content-market fit
Definition: Alignment between the content you supply & what the audience demands.
Question: What are you good at creating that captures an audience's attention?
Why: You're playing in the attention economy. If your content doesn't stand out, you'll lose out.
Definition: Alignment between the content you supply & what the audience demands.
Question: What are you good at creating that captures an audience's attention?
Why: You're playing in the attention economy. If your content doesn't stand out, you'll lose out.
Product-market fit
Definition: Alignment between the products you sell and what the audience will pay for.
Question: What are you good at selling that captures an audience's revenue?
Why: People will only pay for what they value.
Definition: Alignment between the products you sell and what the audience will pay for.
Question: What are you good at selling that captures an audience's revenue?
Why: People will only pay for what they value.
@paulg says to "Build something 100 people love, not something 1 million people kind of like."
So find something you love.
Find others who love it.
And sell them something they'd love to buy.
So find something you love.
Find others who love it.
And sell them something they'd love to buy.