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AIDA Copywriting Formula
Find out how to use it to turn ANY reader into a buyer
& Why the hell it became such an All-Time Classic?
// THREAD //
Find out how to use it to turn ANY reader into a buyer
& Why the hell it became such an All-Time Classic?
// THREAD //
What is AIDA & Why should you care?
AIDA =
1) Attention
2) Interest
3) Desire
4) ACTION
If you master all 4 of those
Your readers will have NO CHOICE but to reach for their shiny credit cards
AIDA =
1) Attention
2) Interest
3) Desire
4) ACTION
If you master all 4 of those
Your readers will have NO CHOICE but to reach for their shiny credit cards
Sounds simple?
You bet, but as with everything, the devil is in the details
Let’s go through it step-by-step
So that you land on your feet instead of your pretty face when using AIDA
You bet, but as with everything, the devil is in the details
Let’s go through it step-by-step
So that you land on your feet instead of your pretty face when using AIDA
Step 1: ATTENTION
2015 Microsoft study showed that human attention span is now shorter than goldfish’s - 8 seconds vs. 9 seconds
(This study may be BS, but who cares)
Either way, your first & only goal is to get them to start reading
How will you do that?
2015 Microsoft study showed that human attention span is now shorter than goldfish’s - 8 seconds vs. 9 seconds
(This study may be BS, but who cares)
Either way, your first & only goal is to get them to start reading
How will you do that?
You’ve got two lethal weapons to choose from:
- Your image
- Your headline
Get them both right and you’re golden
(even if your reader is a goldfish)
Let’s look at the examples
- Your image
- Your headline
Get them both right and you’re golden
(even if your reader is a goldfish)
Let’s look at the examples
What do we have here?
- Great image
Uses Christmas seasonality & a dope twist: “Santa using a lighter? Is Santa a smoker?” Imagination turned ON
- Great headline
A reader thinks about Santa, childhood memories kick in, attention GRASPED
- Great image
Uses Christmas seasonality & a dope twist: “Santa using a lighter? Is Santa a smoker?” Imagination turned ON
- Great headline
A reader thinks about Santa, childhood memories kick in, attention GRASPED
Step 2: INTEREST
“You had my attention. Now you have my interest”
Here you will prove to your readers that you’re not wasting their time
- Subheadline
- Image caption
These two will do the heavy lifting for you
“You had my attention. Now you have my interest”
Here you will prove to your readers that you’re not wasting their time
- Subheadline
- Image caption
These two will do the heavy lifting for you
Back to our example:
- Great subheadline
“If any Zippo ever fails to work, we’ll fix it for free”
- Great caption
“This is the original Zippo. Lighters like it were first given as Christmas gifts 31 years ago”
Both of these create a sense of VALUE
+Bold claims = more interest
- Great subheadline
“If any Zippo ever fails to work, we’ll fix it for free”
- Great caption
“This is the original Zippo. Lighters like it were first given as Christmas gifts 31 years ago”
Both of these create a sense of VALUE
+Bold claims = more interest
Step 3: DESIRE
Now is the time to make their fingers search for that American Express
Showcase your product:
- How beautiful it is
- How great it fits their character
- How classy it’s going to make them look
Now is the time to make their fingers search for that American Express
Showcase your product:
- How beautiful it is
- How great it fits their character
- How classy it’s going to make them look
Step 4: ACTION
The final step is telling your readers EXACTLY how to buy your product
CTA has to be crystal clear & require 0 effort on their part
Otherwise, they will not make a purchase
… And that’s it
If you didn’t mess up the previous steps, this last one should be easy
The final step is telling your readers EXACTLY how to buy your product
CTA has to be crystal clear & require 0 effort on their part
Otherwise, they will not make a purchase
… And that’s it
If you didn’t mess up the previous steps, this last one should be easy
That’s the AIDA formula for you ladies & gents
Look for these 4 elements in every ad you come across
You will be surprised how common it is (it’s been around for ~100 years)
Look for these 4 elements in every ad you come across
You will be surprised how common it is (it’s been around for ~100 years)
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Then be a good sport and Like & RT!
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Also, if you’re into copywriting, but you don’t know:
@nevmed
@cjboake
@Golibe6
@pspfrench
@showupdoyou
@DennisDemori
@LoftedLearning
@fromclicktosale
You’re MISSING OUT
Do yourself a favor & follow them
They’re a set of sharp copywriting knives
Cya in the next one!
@nevmed
@cjboake
@Golibe6
@pspfrench
@showupdoyou
@DennisDemori
@LoftedLearning
@fromclicktosale
You’re MISSING OUT
Do yourself a favor & follow them
They’re a set of sharp copywriting knives
Cya in the next one!
