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10 lessons I’ve learned working 10 years as a marketer.
1. If you build it they won’t come.
Even the best product fails without proper distribution.
Even the best product fails without proper distribution.
2. Positioning is the key to product/market fit.
How you position your product will be your most important decision.
How you position your product will be your most important decision.
3. Launches help but are overrated.
Invest in finding a repeatable acquisition strategy instead.
Invest in finding a repeatable acquisition strategy instead.
4. The money is really in the list.
Email is still the channel with the highest ROI.
Email is still the channel with the highest ROI.
5. Organic search is the best kind of traffic.
Satisfying search intent is the most important ranking factor.
Satisfying search intent is the most important ranking factor.
6. Figure out one distribution channel at a time.
Go an inch wide and a mile deep instead of trying to be everywhere.
Go an inch wide and a mile deep instead of trying to be everywhere.
7. Talk to your customers as often as you can.
What they deeply want is often something you can’t easily see.
What they deeply want is often something you can’t easily see.
8. Paid social is the best way to scale.
The creative is what will make or break your campaign.
The creative is what will make or break your campaign.
9. Obsess over increasing your LTV.
Acquisition is trendy but successful businesses are built on retention.
Acquisition is trendy but successful businesses are built on retention.
10. Marketing is a marathon not a sprint.
Focus on fundamentals, not things that give you a dopamine hit.
Focus on fundamentals, not things that give you a dopamine hit.
