Been seeing ads for Oatly and I love how different they look, in print, and literally pop out to grab attention. The one in The New Yorker is an amusingly self-referential and self-aware ad that seems more like a commentary on present-day advertising and less like one that 1/4

2/4 is intended to sell oats or yogurt or a curious combination of both :) I noticed the fine print below first even before the headline (that's just me!) and realized as I finished reading the body copy that they have 'taken care' to add context about it too - it's not an

3/4 after-thought, but as an integral part of the gag!

The one in Variety is interesting because of the way it is designed - no border, outline, logo placement in any corner - I added the magazine's name and date; else it was a blank page with 2 Oatly packs and a body of text!

4/4 Really liked the conversational tone of the copy, including the 'my personal favorite' ending as if someone I know is talking to me. The 'vs', by nature of being placed between 2 products from the same brand, grabbed my attention first!