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A brief summary of my 7 product strategy frameworks: 1) Define your positioning: What is it? How does it benefit customers? How do you define your product& #39;s personality? https://medium.com/@gibsonbiddle/branding-for-builders-19e103ef3f1d">https://medium.com/@gibsonbi...
2) Define your brand via a brand pyramid. Start from the bottom then work your way up. What are your product attributes? Product benefits? Emotional benefits? Your "something bigger"-- your future aspiration? https://medium.com/@gibsonbiddle/branding-for-builders-19e103ef3f1d">https://medium.com/@gibsonbi...
3) The GLEe model. Think long-term (10-20 years) to form a product vision detailing how your product will initially Get Big, Lead a next phase, then Expand even further: https://medium.com/@gibsonbiddle/6-the-glee-model-6af740bdf3b1">https://medium.com/@gibsonbi...
4) The DHM framework. How will your product Delight customers? What will make it Hard to copy? How will it Improve Margin? With your list of ideas, tease out a few high-level hypotheses -- your product strategies. https://medium.com/@gibsonbiddle/2-from-dhm-to-product-strategy-a3781b2aadca">https://medium.com/@gibsonbi...
5) The SMT model. For each of your product Strategies, assign a proxy Metric, then corresponding Tactics (projects) for each strategy. https://medium.com/@gibsonbiddle/3-the-strategy-metric-tactic-lock-up-b7539ec69a7e">https://medium.com/@gibsonbi...
6) The GEM model. Force rank Growth, Engagement, & Monetization for your company. Provide clear metrics for user growth, Engagement (product quality), and Monetization (economic efficiency). Be clear about the metric for each. https://medium.com/@gibsonbiddle/9-the-gem-model-65c89face5de">https://medium.com/@gibsonbi...
7) Roadmap. In the left column, outline your high-level product strategies, then give a sense of the timing of key Tactics (projects) over the next 4 quarters. Your roadmap is a story-telling device that details how things might play out over time. https://medium.com/@gibsonbiddle/7-the-product-roadmap-bf8830d81c19">https://medium.com/@gibsonbi...
8) Maintain a strategic focus by executing quarterly product strategy meetings: https://medium.com/@gibsonbiddle/how-to-run-a-quarterly-product-strategy-meeting-a-board-meeting-for-product-3a14c4d53d1b">https://medium.com/@gibsonbi...
9) See these frameworks in action in a modern-day Netflix case study: https://medium.com/@gibsonbiddle/netflix-today-64fe91e2c693">https://medium.com/@gibsonbi...
10) See the same frameworks applied to a startup, Chegg: https://medium.com/@gibsonbiddle/11-case-study-chegg-8044679939f9">https://medium.com/@gibsonbi...
11) If you want to understand how these frameworks fit together, you can read the series from beginning to end: https://medium.com/@gibsonbiddle/intro-to-product-strategy-60bdf72b17e3">https://medium.com/@gibsonbi...
12) For the executive summary, click here: https://medium.com/@gibsonbiddle/12-step-by-step-exercises-to-define-your-product-strategy-b27a81edc918">https://medium.com/@gibsonbi...
