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1. Leverage self-interest
Most people won't do anything if there's nothing in there for their best interest, and that's fine
You can do this by telling people up front what they can learn if they read the email all the way to the end
Most people won't do anything if there's nothing in there for their best interest, and that's fine
You can do this by telling people up front what they can learn if they read the email all the way to the end
e.g: Let me tell you the story of when a merchant got me to pay him my hard-earned money and how you can use his exact same strategy to get paying clients.
e.g 2: I just signed a client for $2k/month and I'll be sharing the exact cold email template I used to get him on a call
e.g 2: I just signed a client for $2k/month and I'll be sharing the exact cold email template I used to get him on a call
2. Smooth transitions
Keep your email enjoyable by transitioning from one idea to another in a smooth way
You don't want to lose readers along the way and transitional words will keep them glued to your text since they create suspense
Source: https://www.educacion.uady.mx/images/thumbs/transition-words-in-research-papers.php
Keep your email enjoyable by transitioning from one idea to another in a smooth way
You don't want to lose readers along the way and transitional words will keep them glued to your text since they create suspense
Source: https://www.educacion.uady.mx/images/thumbs/transition-words-in-research-papers.php
3. Format
As a rule of thumb, I try to never write more than 2 lines per paragraph (browser metric, that should be around 5-6 in mobile)
The goal of each paragraph is to take people to the next one
Keeping each one short and sweet will make people want to keep on reading
As a rule of thumb, I try to never write more than 2 lines per paragraph (browser metric, that should be around 5-6 in mobile)
The goal of each paragraph is to take people to the next one
Keeping each one short and sweet will make people want to keep on reading
4. Write story-based emails
People love stories, they evoke a sense of curiosity and mystery that makes people want to know how it ends
If you can write a story and extrapolate a lesson, you'll outstand every other email in your reader's inbox
Fun + value => Easy win
People love stories, they evoke a sense of curiosity and mystery that makes people want to know how it ends
If you can write a story and extrapolate a lesson, you'll outstand every other email in your reader's inbox
Fun + value => Easy win
