These BBN fans don't know what being a fan is. You are a fan; you hype even a bag of potatoes. You don't impose yourself & give advice like a brand strategist

You want to learn what is hyping? Visit the timelines when ppl make fun of Zinhle's outfit & see how her fans sell it
Zinhle got trolled for her style, we hyped it so much she went to win SA Style Award.

Marketing is about selling Ice to Eskimos. It don't matter what your personal opinion & preference is. When it comes to selling something; you make it good. That's how scripts are flipped
But BBN fans r concerned about trying2satisfy haters. What will haters say & making haters know of their fears. That's a losing battle

Face ur fave. Learn about them, sell that & flip the script

The flipper of scripts becomes an Icon. That's how Icons r made 4they don't follow
Ppl who can stan on BBN streets are Exploras. Those ppl have similar minds with their fave. Their calm. You don't even know what is their weakness or what scares them

Just as they voted, everything is secret, what comes online is hyping and promos and such happy vibes
DD inherited herself in her fans. You can tell that she prayed heaven lot before going to BBN
The whole talk of "Erica needs a stylist" It doesn't matter that u don't understand her style. Your own is to understand what she likes about her style & promo that. Sell its category. Find ppl who go for that look & hype that & it's lifestyle. See what that will do for her
Zee became an Influencer of international Brands whenever they start new looks

We promoted: She's unique, called her style experiential& bold & that became her brand. Got influencing gigs & won SAStyleAward. Now ppl spot a street look & say "Inspired by DJ Z" & it's a cool thing
She got trolled for her style. Now she's a fashion category. She's the style.

Sell your faves. Stop thinking about haters. Focus on then to learn what they are about so that you can sell their story. That's it.
You can follow @T_Carmen22.
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