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The SEO industry needs less gatekeepers and more pragmatists. The typical lifecycle of a "community" is that pragmatists often become gatekeepers, or incorrectly equivocate their experiences as superior to others'.
We can all be right. We can all be wrong.
1/N
We can all be right. We can all be wrong.
1/N
Web rings and blogrolls. Social bookmarking websites. Directory submissions. Article submission/content syndication websites. Authorship. Penguin. Panda. Hummingbird. Mobilegeddon. Interstitials. Locality. Query deserves freshness. PageSpeed. Https.
The opinions don't stop.
2/N
The opinions don't stop.
2/N
In the early 2000's all the articles on SEO were about trying to get your website in a respected web directory, pages on article directories, and how to take advantage of "web 2.0" social media websites - link building was very manual and websites weren't easy to make.
3/N
3/N
Unlike a traditional trade with apprenticeship standards and relicensing requirements, SEO's come in all walks of life and varying degrees of digital literacy. Some of us are closer to dopamine addicts, where SERPs changing to position 1 reinforces our obsession with SEO.
4/N
4/N
Some of us have never been to college. Some of us live the "digital nomad" lifestyle collecting USD in a country with more favorable purchasing power parity. Some of us have PHD's or MD's.
We take those experiences into our work - and that's valuable perspective.
5/N
We take those experiences into our work - and that's valuable perspective.
5/N
As much as I joke that "follow or nofollow, there is no dofollow" - I do appreciate those whom have a different view from me, even if I think they're wrong. The conflict allows us to break down the fundamental elements of each sides' beliefs.
e.g. "Words evolve"
6/N
e.g. "Words evolve"
6/N
I'll happily refer to followed links as "dofollow links" if that's what it takes to get everyone on board to solve a problem. Microsites? No problem. SEO magic/juju/juice for PageRank, sure pushing it but I can cope.
I'm old, but not that old to hate on the future.
7/N
I'm old, but not that old to hate on the future.
7/N
"In the future, there won’t be any more black or white, or brown and white; everyone will just be beige."
What you thought I was quoting Russell Peters on race? I meant hats. SEO hats.
We need to respect all kinds of hats regardless of whether we think they work or not.
8/N
What you thought I was quoting Russell Peters on race? I meant hats. SEO hats.
We need to respect all kinds of hats regardless of whether we think they work or not.
8/N
But predatory fear, uncertainty, and doubt on people who aren't in the industry? That's disgusting.
Fake guaranteeing results, blackmail, faked results...
That type of ingenuity is better spent doing real work. You don't need to "hack" to win at the expense of others.
9/N
Fake guaranteeing results, blackmail, faked results...
That type of ingenuity is better spent doing real work. You don't need to "hack" to win at the expense of others.
9/N
With anything in SEO, there's an expense, potential risk, and reward.
NOTHING is a guarantee.
Every optimization is a probability.
e.g. "On-page" optimizations can get stale with time, search intent changes, algorithm changes, or increased copycat competition.
10/N
NOTHING is a guarantee.
Every optimization is a probability.
e.g. "On-page" optimizations can get stale with time, search intent changes, algorithm changes, or increased copycat competition.
10/N
Being clear about the context of how past experiences have built up to current recommendations is the ethical thing to do.
Blaming shit on Google if things go wrong is not the way to go about.
Using "years of experience" as an argument is also a flawed argument.
11/N
Blaming shit on Google if things go wrong is not the way to go about.
Using "years of experience" as an argument is also a flawed argument.
11/N
Wherever we net out, I hope the industry moves on. We learn from the past.
It's laughable to talk about DMOZ, Article submission, and social bookmarketing in SEO in 2020.
However, I'd caveat we shouldn't just say "Tech SEO or you're not doing real SEO"
Wtf is real SEO?
12/N
It's laughable to talk about DMOZ, Article submission, and social bookmarketing in SEO in 2020.
However, I'd caveat we shouldn't just say "Tech SEO or you're not doing real SEO"
Wtf is real SEO?
12/N
Thanksgiving is coming and for those of you enjoying the torture of consuming a 10lb+ dinosaur, remember this.
There's more than one way to carve a turkey, and the right way is the one that works for you.
If you've got to do your superstitious rituals, then so be it.
13/End.
There's more than one way to carve a turkey, and the right way is the one that works for you.
If you've got to do your superstitious rituals, then so be it.
13/End.
