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I heard somebody say digital PR was a ‘fairly new thing’ yesterday. In reality, many did it, just not as loudly as now.
I’m 21 here talking about the benefit of authority links, working at an agency ( @10Yetis) that specialised in earning relevant follow links even then https://twitter.com/richleighpr/status/2417677575
I’m 21 here talking about the benefit of authority links, working at an agency ( @10Yetis) that specialised in earning relevant follow links even then https://twitter.com/richleighpr/status/2417677575
There’s this cool-kid digital PR vs dinosaur PR thing creeping in on here and I’m here to say...
Tactics were similar. Give journalists a reason to link. Surveys used to work way better than they do now (journos would often link as a hat tip more often - now, you need further data onsite), opt-in forms, onsite tools and calculators, unique products and services - you name it
Just-Eat was ahead of the curve. We were doing work like this for them in 09. https://www.thegrocer.co.uk/curry-beats-the-recession-blues-researchers-claim/199869.article (also getting a follow link from the Guardian in, er, interesting circumstances https://www.theguardian.com/media/mediamonkeyblog/2009/may/13/curry-press-release-media-monkey)
Andy was among the 1st to see the importance of what was then PR for SEO. Clients like MyVoucherCodes from 07 and Myprotein ate it up and dominated SERPs as a result. His Slideshare from 12 yrs ago predicted the rise, with tips that still stand true
https://www.slideshare.net/mobile/a4uexpo/offline-online-pr-andy-barr10yetis-presentation
https://www.slideshare.net/mobile/a4uexpo/offline-online-pr-andy-barr10yetis-presentation
And here he is talking to @prweekuknews in 2009, talking about how unis need to better prepare PR students with even fundamental SEO education to help them with job prospects - even using the term ‘digital PR’ in this context.
https://www.prweek.com/article/925195/opinion-readers---education-gap-seo-affiliate-marketing
https://www.prweek.com/article/925195/opinion-readers---education-gap-seo-affiliate-marketing
A rising tide lifts all boats, so I’m glad for the influx of digital PRs giving tips & shouting about the importance of it. It’s a strong tactic to help clients.
But, as a budget report I’ll share later demonstrates, it’s not the only one. A mixed approach is needed.
But, as a budget report I’ll share later demonstrates, it’s not the only one. A mixed approach is needed.
The agencies that continue to kick on will be those that don’t just answer a client problem with PR (‘traditional’, ‘digital’ or otherwise) solutions. It’ll be the ones that advise and act based on audience & strategy first, not tactic.
Anyway, happy Wednesday, motherflippers.
Anyway, happy Wednesday, motherflippers.
