Thread by @RichLeighPR, I heard somebody say digital PR was a ‘fairly new thing’ yesterday. [...]

Rich Leigh

RichLeighPR

I heard somebody say digital PR was a ‘fairly new thing’ yesterday. In reality, many did it, just not as loudly as now.

I’m 21 here talking about the benefit of authority links, working at an agency ( @10Yetis) that specialised in earning relevant follow links even then https://twitter.com/richleighpr/status/2417677575">https://twitter.com/richleigh...

https://twitter.com/richleighpr/status/2417677575

There’s this cool-kid digital PR vs dinosaur PR thing creeping in on here and I’m here to say...

Tactics were similar. Give journalists a reason to link. Surveys used to work way better than they do now (journos would often link as a hat tip more often - now, you need further data onsite), opt-in forms, onsite tools and calculators, unique products and services - you name it

Just-Eat was ahead of the curve. We were doing work like this for them in 09. https://www.thegrocer.co.uk/curry-beats-the-recession-blues-researchers-claim/199869.article">https://www.thegrocer.co.uk/curry-bea... (also getting a follow link from the Guardian in, er, interesting circumstances https://www.theguardian.com/media/mediamonkeyblog/2009/may/13/curry-press-release-media-monkey)">https://www.theguardian.com/media/med...

Curry beats the recession blues, researchers claim

Eating curry can help beat the stress of the recession thanks to the release of pleasure-inducing endorphins, new research claims. Chicken or beef madras is most likely to bring stress relief,...

https://www.thegrocer.co.uk/curry-beats-the-recession-blues-researchers-claim/199869.article

Andy was among the 1st to see the importance of what was then PR for SEO. Clients like MyVoucherCodes from 07 and Myprotein ate it up and dominated SERPs as a result. His Slideshare from 12 yrs ago predicted the rise, with tips that still stand true

https://www.slideshare.net/mobile/a4uexpo/offline-online-pr-andy-barr10yetis-presentation">https://www.slideshare.net/mobile/a4...

And here he is talking to @prweekuknews in 2009, talking about how unis need to better prepare PR students with even fundamental SEO education to help them with job prospects - even using the term ‘digital PR’ in this context.

https://www.prweek.com/article/925195/opinion-readers---education-gap-seo-affiliate-marketing">https://www.prweek.com/article/9...

A rising tide lifts all boats, so I’m glad for the influx of digital PRs giving tips & shouting about the importance of it. It’s a strong tactic to help clients.

But, as a budget report I’ll share later demonstrates, it’s not the only one. A mixed approach is needed.

The agencies that continue to kick on will be those that don’t just answer a client problem with PR (‘traditional’, ‘digital’ or otherwise) solutions. It’ll be the ones that advise and act based on audience & strategy first, not tactic.

Anyway, happy Wednesday, motherflippers.

You can follow @RichLeighPR.

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