People are sleeping on On Deck.

On Deck will be the first multi-billion dollar community business.

Their strategy is very clever.

Here's why:

1) First they built community into the very DNA of On Deck

No not the fluffy "community" word thats splashed on landing pages.

We're talking about the core truths of social dynamics, only one person has dug deeper than anyone else into this: @eriktorenberg

2) BUILD: On Deck founder community for 1000X more startups

Why? Founders are the engines of progress.

We need 1000X more founders to push forward human progress.

The On Deck model was architected from day one to eventually support 10's of thousands of founders.

3) AMPLIFY: On Deck writing and podcast communities - AKA On Deck Media Arm

This is brilliant, the budding writers and podcasters of today are the heavyweight influencers of tomorrow.

And who will they be amplifying? On Deck and its founders.

INVEST: On Deck launched the angel and VC communities for 1000X investors

For 1000X founders we need 1000X investors.

On Deck investors deal flow -> On Deck Founders

On Deck founders access to capital -> On Deck investors

4) ACCELERATE: On Deck launching the first 50 employees and no-code communities

Founders need to hire builders, now they can hire from the On Deck community directly.

5) EACH NEW COMMUNITY MAKES THE OTHER STRONGER

For every new community launched (OD for PM's, OD for Engineers, etc.) ALL other communities are strengthened.

The network effects from this strategy only get more powerful over time.

On Deck is on track to be:

- The most important community in tech
- Media company-type influence
- Strong network effects as a moat