We decided to take a look at "Stocking Mill Coffee" since they decided to step up and be the coffee brand of choice for mass shooter enthusiasts.

What we found was a brand purposely marketing themselves to fascists.

We did a little digging into "Stocking Mill Coffee" starting with some of the people they follow on Twitter. Like this explicitly fascist book publisher...

These are not the kind of accounts you end up following by accident

More overt fascist accounts

Worth noting that they are using "rigger" as a stand in for the "n" word

But the most interesting follow is this one. A seemingly boring Law Firm with a few followers...

That turns out to be Jason Van Dyke. The former head of the "Proud Boys"

Jason had a short run as the leader of the "Proud Boys", but he did manage to get the group some media coverage

That the "Proud Boys" instantly inserted themselves into the controversy surrounding "Black Rifle Coffee" not totally wrapping their brand around a teen mass shooter isn't a surprise

What was somewhat of a surprise was to find out who it is that is behind "Stocking Mill Coffee"

More on that soon...