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This whole Black Rifle Coffee imbroglio is... something. It& #39;s not exactly a shock that a business wants to make money, nor that their marketing isn& #39;t unvarnished truth. It& #39;s the sheer staggering *scale* of the discrepancy between who they sold themselves as and who they *are.*
It& #39;s one thing for $Megacorp to release a virtue signalling ad. It& #39;s quite another to discover that a relatively small company which obsessively built it& #39;s *entire brand* around things loathed by the current sociopolitical American elite was actually *part* of that elite.
There& #39;s always been a "right wing market" and a cottage industry of businesses that cater to it (the big ones have enough market share that said market can& #39;t avoid them that much even if they wanted to.) So nobody even thought to question that these guys were legit.
It& #39;s one thing to see yet another company instinctively duck and cover - even though we all know it& #39;s a mistake, we also know who has the real power; so the reflex is understandable.
It& #39;s quite another to find out they hate you and have been fleecing you the whole time.
It& #39;s quite another to find out they hate you and have been fleecing you the whole time.
There is a Word for the dynamic we& #39;ve glimpsed; this level of double-dealing, of inner versus outer circles and the use of narratives to control the proles. It& #39;s an entire different paradigm of social existence; one so alien we can scarce guess at the scope... at first.
Once again, we have to remember *why* everything the radical left does is weaponized projection - it& #39;s only because they only know *their social paradigms.*
Ever thought that their psychotic, obsessive purity-testing might not be *just* purely ideological?
Me neither.
Ever thought that their psychotic, obsessive purity-testing might not be *just* purely ideological?
Me neither.
