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(1/15) leverage in 2020 is about labor, capital, and low marginal cost products
@EricJorgenson and I discussed "Leverage" as new means for building massive companies last week.
he wrote @naval almanack/expert at models. got me thinking.
could I map all my "leverage"?
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">
@EricJorgenson and I discussed "Leverage" as new means for building massive companies last week.
he wrote @naval almanack/expert at models. got me thinking.
could I map all my "leverage"?
" title="(1/15) leverage in 2020 is about labor, capital, and low marginal cost products @EricJorgenson and I discussed "Leverage" as new means for building massive companies last week. he wrote @naval almanack/expert at models. got me thinking. could I map all my "leverage"? https://abs.twimg.com/emoji/v2/... draggable="false" alt="👇" title="Rückhand Zeigefinger nach unten" aria-label="Emoji: Rückhand Zeigefinger nach unten">" class="img-responsive" style="max-width:100%;"/>
2/15
https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage"> capital leverage: money works for you
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon"> product leverage where reproducing costs almost nothing
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙇" title="Sich tief verbeugende Person" aria-label="Emoji: Sich tief verbeugende Person">people leverage
People first.
Don’t get stuck with too many consultants. You want to quickly move them into either highly critical FT, or cheaper pay per task roles
People first.
Don’t get stuck with too many consultants. You want to quickly move them into either highly critical FT, or cheaper pay per task roles
3/15 When you find good people, pay them lots.
Younger = better. More time for you to compound gains together. (70 years to live vs. 20)
Younger = better. More time for you to compound gains together. (70 years to live vs. 20)
4/15 PPT = pay per task. A billion dollar company will be created in next 5 years with no full time employees.
Their "stack" will be a pile of processes/tasks that are cheap to execute.
The genius is the system.
Their "stack" will be a pile of processes/tasks that are cheap to execute.
The genius is the system.
5/15 https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙇" title="Sich tief verbeugende Person" aria-label="Emoji: Sich tief verbeugende Person"> examples in Latka world
@mubashariqbal is super talented. @ProductHunt maker of year. moves fast. pay him lots, give him lots of responsibility and get out of the way.
Sam is PPT. I& #39;ve paid him $3 over 2500 times for each podcast episode.
@mubashariqbal is super talented. @ProductHunt maker of year. moves fast. pay him lots, give him lots of responsibility and get out of the way.
Sam is PPT. I& #39;ve paid him $3 over 2500 times for each podcast episode.
6/15 https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon"> lets move to product leverage.
It costs me almost nothing to print another copy of my book. 30k copies sold. In airpots. Lots of social power.
Magazine costs $1.50 to print. Cheap to reproduce.
Podcast is media. 12m downloads. Sponsor $$. All margin.
It costs me almost nothing to print another copy of my book. 30k copies sold. In airpots. Lots of social power.
Magazine costs $1.50 to print. Cheap to reproduce.
Podcast is media. 12m downloads. Sponsor $$. All margin.
lets move to product leverage. It costs me almost nothing to print another copy of my book. 30k copies sold. In airpots. Lots of social power. Magazine costs $1.50 to print. Cheap to reproduce. Podcast is media. 12m downloads. Sponsor $$. All margin." title="6/15 https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon"> lets move to product leverage. It costs me almost nothing to print another copy of my book. 30k copies sold. In airpots. Lots of social power. Magazine costs $1.50 to print. Cheap to reproduce. Podcast is media. 12m downloads. Sponsor $$. All margin." class="img-responsive" style="max-width:100%;"/>
7/15 After you have core group of good people, you must build Product leverage (start with media, THEN code toosl)
@Naval, @EricJorgenson say this way better than I can (go read the book)
The Top Entrepreneurs podcast --> http://Getlatka.com"> http://Getlatka.com
@Naval, @EricJorgenson say this way better than I can (go read the book)
The Top Entrepreneurs podcast --> http://Getlatka.com"> http://Getlatka.com
8/15 Most SaaS companies today are only thinking Code as Product Leverage.
The winners of tomorrow will think Media + Books + Services…. I’ll call it SaaS+
@Drift has a book. @SalesLoft has a podcast. @Airbnb has a magazine.
The winners of tomorrow will think Media + Books + Services…. I’ll call it SaaS+
@Drift has a book. @SalesLoft has a podcast. @Airbnb has a magazine.
9/15 Media leverage means attention.
You can& #39;t buy this.
@Quibi couldn’t buy attention with $1.6b dollars.
https://abs.twimg.com/emoji/v2/... draggable="false" alt="👉" title="Rückhand Zeigefinger nach rechts" aria-label="Emoji: Rückhand Zeigefinger nach rechts"> Because of this, attention is the scare resource today, not capital.
SaaS co& #39;s will spend fortunes trying to buy. Can& #39;t. Must earn.
You can& #39;t buy this.
@Quibi couldn’t buy attention with $1.6b dollars.
SaaS co& #39;s will spend fortunes trying to buy. Can& #39;t. Must earn.
10/15 https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage"> Capital leverage.
This is most powerful. $1 in, $1.40 out.
Lots think they have capital leverage but can only put $100k "in the machine" before economics get worse.
You have Capital leverage when you can handle billions @ same economics.
100% my focus today.
This is most powerful. $1 in, $1.40 out.
Lots think they have capital leverage but can only put $100k "in the machine" before economics get worse.
You have Capital leverage when you can handle billions @ same economics.
100% my focus today.
Capital leverage. This is most powerful. $1 in, $1.40 out. Lots think they have capital leverage but can only put $100k "in the machine" before economics get worse. You have Capital leverage when you can handle billions @ same economics. 100% my focus today." title="10/15 https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage"> Capital leverage. This is most powerful. $1 in, $1.40 out. Lots think they have capital leverage but can only put $100k "in the machine" before economics get worse. You have Capital leverage when you can handle billions @ same economics. 100% my focus today." class="img-responsive" style="max-width:100%;"/>
11/15 I didn& #39;t know all this in 2015 when I launched my podcast.
But this mental model (credit @EricJorgenson for the promp) helps me organize it all:
But this mental model (credit @EricJorgenson for the promp) helps me organize it all:
12/15 I have https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon">media moat (product leverage) w/ podcast, magazine, book, getlatka, founderpath code
Great peoplehttps://abs.twimg.com/emoji/v2/... draggable="false" alt="🙇" title="Sich tief verbeugende Person" aria-label="Emoji: Sich tief verbeugende Person">around me make this happen (all 3 are critical, FT, Consultants, and PPT) http://geni.us/TopEntrepreneurs">https://geni.us/TopEntrep...
Great people
13/15 https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage"> http://Founderpath.com"> http://Founderpath.com is capital leverage. A machine that takes in capital and spits out more.
We do this by enabling founders to get more "product leverage"
(take our money, build better SaaS/code)
We do this by enabling founders to get more "product leverage"
(take our money, build better SaaS/code)
14/15 Shout-out founders at @launch_house who helped me clarify my thinking.
Visited the house in Tulum last week and took hours of questions from @seifip, @marcusacarey, @LubaYudasina, @AlexMasmej
Watch @J__Cub, @thatguyBG, @callmehouck, they& #39;re up to something big!https://abs.twimg.com/emoji/v2/... draggable="false" alt="🚀" title="Rakete" aria-label="Emoji: Rakete">https://abs.twimg.com/emoji/v2/... draggable="false" alt="🏡" title="Haus mit Garten" aria-label="Emoji: Haus mit Garten">
Visited the house in Tulum last week and took hours of questions from @seifip, @marcusacarey, @LubaYudasina, @AlexMasmej
Watch @J__Cub, @thatguyBG, @callmehouck, they& #39;re up to something big!
15/15 Did I do this whole tweet thread thing correctly?
First one.
Summary:https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙇" title="Sich tief verbeugende Person" aria-label="Emoji: Sich tief verbeugende Person">People leverage first, then https://abs.twimg.com/emoji/v2/... draggable="false" alt="🎙️" title="Studiomikrofon" aria-label="Emoji: Studiomikrofon">product (media --> code), then https://abs.twimg.com/emoji/v2/... draggable="false" alt="⚖️" title="Waage" aria-label="Emoji: Waage"> capital.
Are you thinking about all 3?
First one.
Summary:
Are you thinking about all 3?
