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Last year, I sold my blog for over $100,000.
Let's begin.
// THREAD //
Let's begin.
// THREAD //
1: Blogging platform
WordPress. It's easy. Well-supported. Uber flexible.
And, it's free.
Don't over-complicate this. Use WordPress and move on.
WordPress. It's easy. Well-supported. Uber flexible.
And, it's free.
Don't over-complicate this. Use WordPress and move on.
2: Start writing
I didn't plan. Didn't wireframe. Didn't do a bunch of research.
Those are excuses for stalling.
Just fucking start. Write. Write often. Write from the heart.
I didn't plan. Didn't wireframe. Didn't do a bunch of research.
Those are excuses for stalling.
Just fucking start. Write. Write often. Write from the heart.
3: Choose money-making topics
I ranked for $$$ keywords, like:
- financial independence
- early retirement
- making money
- debt relief
Writing about how silly your cat is won't get you money.
You'll get paid for high-value keywords.
I ranked for $$$ keywords, like:
- financial independence
- early retirement
- making money
- debt relief
Writing about how silly your cat is won't get you money.
You'll get paid for high-value keywords.
4: Start marketing
My blog was my life. It was a part of me. Make your blog a part of you.
Be a sucker for pageviews.
Get on social. Buy ads if you want.
Your buyer will pay handsomely for eyeballs on pages.
My blog was my life. It was a part of me. Make your blog a part of you.
Be a sucker for pageviews.
Get on social. Buy ads if you want.
Your buyer will pay handsomely for eyeballs on pages.
5: Join an ad network
"But I don't want a bunch of ads on my site!"
Respectively, screw that.
Ad networks provide consistent revenue.
Your buyer is buying your revenue, not your words.
"But I don't want a bunch of ads on my site!"
Respectively, screw that.
Ad networks provide consistent revenue.
Your buyer is buying your revenue, not your words.
6: Prepare to sell
Gather income statements.
Create your media kit (pageviews, social cred, email list #s, etc)
Then, don't be desperate. Wait for the right offer.
Find someone who WANTS your blog.
Brokers can help.
Gather income statements.
Create your media kit (pageviews, social cred, email list #s, etc)
Then, don't be desperate. Wait for the right offer.
Find someone who WANTS your blog. Brokers can help.
At the time of sale, I had:
- ~75,000 monthly pageviews
- 7,500 on email list
- 13,000 Twitter followers
- ~$2,000 monthly revenue
- ~75,000 monthly pageviews
- 7,500 on email list
- 13,000 Twitter followers
- ~$2,000 monthly revenue
