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(THREAD) How we closed £64,000 worth of business with @blackhatwizardd Cold Email Mastery
& The two drizzles of & #39;secret sauce& #39; which made it work.
85.3% opens
76.1% replies
2.9% bounces
0.3% blocks
£38,000 in the bank. £24,000 more invoiced.
What did we do?
Lets begin.
& The two drizzles of & #39;secret sauce& #39; which made it work.
85.3% opens
76.1% replies
2.9% bounces
0.3% blocks
£38,000 in the bank. £24,000 more invoiced.
What did we do?
Lets begin.
Firstly, let me clarify - this ISN& #39;T my business - it’s my friends.
I’m primarily a painstakingly handsome email copywriter - that’s my bread and butter.
I use cold email to get clients - my friend asked if I could help him with his latest venture.
I& #39;ll spill as much as I can
I’m primarily a painstakingly handsome email copywriter - that’s my bread and butter.
I use cold email to get clients - my friend asked if I could help him with his latest venture.
I& #39;ll spill as much as I can
1. FOLLOW THE SYSTEM.
This is no.1 for a reason - IT WORKS.
God is good. Wiz is better.
Half-joke... God never gave me the blueprint to print money.
His freelancing guide/get paid to send cold emails if you don’t have an offer.
Cold email mastery if you have.
This is no.1 for a reason - IT WORKS.
God is good. Wiz is better.
Half-joke... God never gave me the blueprint to print money.
His freelancing guide/get paid to send cold emails if you don’t have an offer.
Cold email mastery if you have.
Right, for the breakdown of what we did.
The reason our emails were so successful?
The shit we did before rolling out the emails!
My friend is selling a ‘bespoke funnel’ for recruitment agencies.
He had ONE case study that was good. Saw it worked and wanted to roll it out.
The reason our emails were so successful?
The shit we did before rolling out the emails!
My friend is selling a ‘bespoke funnel’ for recruitment agencies.
He had ONE case study that was good. Saw it worked and wanted to roll it out.
He charges £2k for his low-end package, £4K+commission high-end package.
Because he knew his funnel worked, he offered a guarantee on performance.
“You get your money back if you don’t see x result in the first 30 days”
Good offer + guarantee = the secret sauce to the emails.
Because he knew his funnel worked, he offered a guarantee on performance.
“You get your money back if you don’t see x result in the first 30 days”
Good offer + guarantee = the secret sauce to the emails.
Wiz talks about these in his guides, but I want to go a bit more in-depth with it since it’s the exact same principles in copywriting.
THE OFFER
A few people DM& #39;d me after I posted the results with the emails they’re sending
Problem no.1 - the offers were boring, plain, bland.
THE OFFER
A few people DM& #39;d me after I posted the results with the emails they’re sending
Problem no.1 - the offers were boring, plain, bland.
Boring Seo offers.
“Would you like a new website?”
“I’ll do your email marketing”
You get the picture.
Think about it.
The person you’re emailing gets inundated with cheap ass Indian agencies offering the PPC... Seo... website development.
You don’t want to be these people.
“Would you like a new website?”
“I’ll do your email marketing”
You get the picture.
Think about it.
The person you’re emailing gets inundated with cheap ass Indian agencies offering the PPC... Seo... website development.
You don’t want to be these people.
YOU NEED TO TIE YOUR OFFER INTO THEM MAKING PROFIT.
Period.
Offer Seo? Tell them roughly how many new clients or customers they can get.
Email marketing? What bump in revenue.
PPC/FB Ads? The ROAS.
Period.
Offer Seo? Tell them roughly how many new clients or customers they can get.
Email marketing? What bump in revenue.
PPC/FB Ads? The ROAS.
I think this is why wiz is so big on case studies - you have numbers to work with.
You’re demonstrating that what you offer works in the email itself.
You’re demonstrating that what you offer works in the email itself.
Now again, Wiz is the absolute Don, the pinnacle, the tour de force when it comes to these emails.
If you’re really stuck, pay him for his time and run your email through him.
Here& #39;s a great little bit of info from Gary Halbert on offers though:
If you’re really stuck, pay him for his time and run your email through him.
Here& #39;s a great little bit of info from Gary Halbert on offers though:
http://www.thegaryhalbertletter.com/newsletters/zgkl_best_copywriter.htm
There& #39;s">https://www.thegaryhalbertletter.com/newslette... a section on creating the best offer you can in that handy little guide.
Anyway, onward - THE GUARANTEE.
There& #39;s">https://www.thegaryhalbertletter.com/newslette... a section on creating the best offer you can in that handy little guide.
Anyway, onward - THE GUARANTEE.
This is what got us the most replies with our campaign - the guarantee.
It’s unheard of in the niche.
Put your money where your mouth is.
It helps in showcasing your service works & shows you’re serious.
It’s unheard of in the niche.
Put your money where your mouth is.
It helps in showcasing your service works & shows you’re serious.
“But I don’t want to offer a guarantee”
This simply means you aren’t confident you can help the business.
If you were, you& #39;d have nothing to be afraid of.
The simplest ways to overcome this:-
This simply means you aren’t confident you can help the business.
If you were, you& #39;d have nothing to be afraid of.
The simplest ways to overcome this:-
1. Qualify your prospects more.
Only offer your service to prospects you know you can help.
Write a list off all the things the prospects need to have and then ask about them in the sales call. Say no to anyone who doesn’t fit - you need to be RUTHLESS.
Only offer your service to prospects you know you can help.
Write a list off all the things the prospects need to have and then ask about them in the sales call. Say no to anyone who doesn’t fit - you need to be RUTHLESS.
I think Wiz says you should be working with only 20% of the people you get on the phone.
@thesimplestud disqualifies BEAUTIFULLY on his site - check out who he doesn& #39;t work with on his work with me section.
@thesimplestud disqualifies BEAUTIFULLY on his site - check out who he doesn& #39;t work with on his work with me section.
2. When you offer the guarantee, you’ll find you start getting serious about getting people results.
Close the client, then work your ass off to make what you said would happen, happen.
Close the client, then work your ass off to make what you said would happen, happen.
3. If you’re offering cold email as a service... see if the business you’re cold-emailing for will offer a guarantee.
If they’re legit and good at what they do, they should do.
If they’re legit and good at what they do, they should do.
What type of guarantee should you offer?
I’d suggest a performance-based guarantee, with a refund if you don’t hit it.
You& #39;ll hit x within y amount of time, or else they get their money back.
Sound scary, really isn’t.
Money Twitter knows you& #39;ll smash it.
I’d suggest a performance-based guarantee, with a refund if you don’t hit it.
You& #39;ll hit x within y amount of time, or else they get their money back.
Sound scary, really isn’t.
Money Twitter knows you& #39;ll smash it.
If you want to go above and beyond...
Go full @ComedicBizman mode and offer them something on top of the refund - $100 to their PayPal or charity of their choice
Go full @ComedicBizman mode and offer them something on top of the refund - $100 to their PayPal or charity of their choice
(in my own business - email copywriting - I offer them a full refund + $10 for a drink for putting their trust in me. Hey, I’m not on big dick boat money. Yet.)
So those are the two splooges of secret sauce that got my friend the big money - over £64k invoiced and 72 sales calls booked in.
Anyway, as for the other particulars of the campaign:
Anyway, as for the other particulars of the campaign:
- The subject line was simply “question”
- We emailed founders and owners where we could, but the simple info@ when we couldn’t find the owners/founders.
- About 19% of replies were people telling us to ‘go away’ in no certain terms.
- We emailed founders and owners where we could, but the simple info@ when we couldn’t find the owners/founders.
- About 19% of replies were people telling us to ‘go away’ in no certain terms.
- We found all of the emails through AnyMailFinder and http://hunter.Io"> http://hunter.Io
- We wrote all of the first lines. Yep, every single one. This was the biggest time sink - it took 7 of us 2 weeks. Outsource it if you can - Wiz shows you how.
- We wrote all of the first lines. Yep, every single one. This was the biggest time sink - it took 7 of us 2 weeks. Outsource it if you can - Wiz shows you how.
- We settled on 5 follow-ups, although most of the replies came on the first follow up (2nd email)
- We used Gmass because my friend is a cheap skate.
- He’s closed 32 people so far, each on £2k with 13 agreeing to go to £4K after the first month if it pans out (We& #39;ll see.)
- We used Gmass because my friend is a cheap skate.
- He’s closed 32 people so far, each on £2k with 13 agreeing to go to £4K after the first month if it pans out (We& #39;ll see.)
- He& #39;s got another 39 sales calls booked in, and a lot more to sort out this week, he refuses to use any appointment software for some reason.
- A heck of a lot of replies CC& #39;ing in someone else - these could’ve been negated by finding out the owners emails.
- A heck of a lot of replies CC& #39;ing in someone else - these could’ve been negated by finding out the owners emails.
- We did a boo-boo, and started with 150 emails a day. I argued with my friend about this, but he just wanted the emails out. I wouldn’t suggest this - ramp up like chief wiz says.
I hope this lil thread makes you a shit tonne of money and if you have any questions, pop them below, I’ll help where I can!
