Creating a strong call to action (CTA) is essential to turn visitors into leads, but how do you come up with the perfect one?

Here are a few tips on how to improve your CTA's

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First- what is a Call to Action?

A call to action is where you tell visitors about the action they should take next after viewing your content

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1. Use Action Words

Your goal is always to have the visitor take action, so it’s no surprise that you should use verbs in your copy.

Example: "Unlock"

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2. Create Urgency

Urgency is also key, particularly for low-ticket products.

Example: “now” and “today”

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We broke down 20 landing pages and their copy to show you great CTA's!

Read the full article by @TimStodz

https://copyblogger.com/call-to-action-examples/

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