Unpopular opinion, but I& #39;m irritated by the way Black Rifle handled the Kyle Rittenhouse situation.

Slight pressure from idiot liberals who made assumptions from one photo and they& #39;re out here issuing statements for people who wouldn& #39;t buy their coffee anyway? Give me a break.

I realize companies have to protect themselves. Fair enough.

But they could have said nothing. In fact, nothing would have been better. Companies can& #39;t control who buys their product. It was unnecessary for them to qualify their position to libs who won& #39;t buy from them anyway.

If they DID have to say something, it& #39;s fine to explain they don& #39;t sponsor Kyle. But a simple line about supporting the right to self defense, or something about innocent until proven guilty probably would have gone over a lot better with their ACTUAL demographic.

I& #39;m not saying either that they should be "cancelled". But I think they really missed the mark here. They chose their words so carefully in their statement, and in my opinion, they chose wrong.

Statement here for context: https://www.blackriflecoffee.com/pages/official-statement-kenosha">https://www.blackriflecoffee.com/pages/off...