Kudos to my former employer @porternovelli for firing it& #39;s client, the natural gas industry association--whose product is fueling the climate crisis. I predict good things will come to PN for choosing human life over climate destruction. https://www.newyorker.com/news/daily-comment/when-creatives-turn-destructive-image-makers-and-the-climate-crisis?utm_source=twitter&utm_medium=social&utm_campaign=onsite-share&utm_brand=the-new-yorker&utm_social-type=earned">https://www.newyorker.com/news/dail... @NewYorker 1/4

Shortly after I joined @porternovelli in the mid-90s, it was becoming a global company by acquiring PR firms around the world--some of whom had tobacco clients. I was appalled by the prospect of working for a company that represented the tobacco industry. 2/4

I proposed a company-wide ban at @porternovelli on representing tobacco companies & the tobacco industry. Our CEO, Bob Druckenmiller (who clearly understood right from wrong), supported my proposal; it was quickly adopted. This decision paid off rapidly, and in so many ways. 3/4

Within a few years, our social marketing practice was thriving and (with @cpbgroup) we won the opportunity to help create the highly successful "truth" teen anti-smoking campaign. Every member of our "truth" team will be proud of that work to their final breath. @truthinitiative