I think @JoeBiden is on the right track with “Build Back Better”, although many Americans would probably take issue with the thought we’re broken. If only we could co-opt MAGA - it’s really a great succinct statement of desire

But WHAT IF...

We united around a common, core vision of an America that:
Led the world on clean energy
Led the world on future tech infrastructure
Led the world on literacy, health outcomes, costs
Led the world on homelessness and poverty

We’re a competitive lot.

Like, what if we all rallied around the idea that we will leap forward so far and so well, even advanced Asian countries would envy us? What if we rallied around our greatness?

MAGA peeps looked backwards for greatness... the left is right now bitching at the present...

What if we really, really pushed a compelling vision of what and why. Get people to see it, feel it, want it.

THEN people will clamor no matter the how.

People on the right liked the idea of MAGA because it was positive. They feel the left is negative... and they’re right, in a way.

What if our messaging changed? If it really, really shifted into a dramatically better future that American ingenuity can build.

What if we made the right defend why they’re against clean air, stable food supplies, reducing homelessness, etc?

What if we flipped the script?

All this to say, I think Biden’s messaging is good... but could go farther.

America could lead the world in ingenuity and innovation. Americans could UNITE around actual greatness again.

Americans once rallied around that, and could do it again.

WE NEED SOMETHING BIGGER TO FOCUS ON THAN OUR DIFFERENCES.

This is, in part, what people love about Trump. Not the man, but the movement.

America won’t suddenly drop the exceptionalism, competitiveness, and rugged individualism.

Maybe we should start actually pressing those buttons, instead of fighting them?