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Earlier this month, I launched the Blogging for Devs paid community. How it's going so far:
82 paid members
$6.1K revenue
1 bitcoin transaction
$618 MRR
25% chose lifetime deal
Here's the behind-the-scenes of the launch week: revenue, learnings, & next steps
82 paid members $6.1K revenue 1 bitcoin transaction $618 MRR 25% chose lifetime dealHere's the behind-the-scenes of the launch week: revenue, learnings, & next steps
Facts first: I bootstrapped the community off of a newsletter I started in May & invited 100 beta members back in July.
It took a month of extra prep to go paid for new members.
The *public* launch was Nov 2nd, the day before the US elections, but... https://twitter.com/monicalent/status/1323333859111510016
It took a month of extra prep to go paid for new members.
The *public* launch was Nov 2nd, the day before the US elections, but... https://twitter.com/monicalent/status/1323333859111510016
I'd already been quietly inviting people from the waitlist over the weekend via personal emails.
In the first week, 39% of new members came from a waitlist of about 126 people, which I grew by building in public
BUT over 72% (!) came from my free, weekly newsletter
In the first week, 39% of new members came from a waitlist of about 126 people, which I grew by building in public
BUT over 72% (!) came from my free, weekly newsletter
Out of 69 new paying members in the first week, only 3 were unattributable at least one of three sources:
1. Waitlister
2. Newsletter Subscriber
3. Twitter Follower
People often look at Twitter followers and assume that's why a launch succeeds. Here, not as much.
1. Waitlister
2. Newsletter Subscriber
3. Twitter Follower
People often look at Twitter followers and assume that's why a launch succeeds. Here, not as much.
Actually, only about 1/3 of paid members even follow me on Twitter! I'm not offended, to the contrary â I prefer it.
Now I know that if I want to grow the community, the best thing I can do is have more of the right people *join the newsletter first*.
Back to that in a second.
Now I know that if I want to grow the community, the best thing I can do is have more of the right people *join the newsletter first*.
Back to that in a second.
Let's look at revenue. For the first 250 people to join, it'll costs $12/month, $96/year, or $180 once.
In the first week, about half of the new members chose monthly vs. a longer-term commitment.
In the first week, about half of the new members chose monthly vs. a longer-term commitment.
But more than any amount of revenue, I'm *thrilled* at the cool people who've joined.
Thatâs why my biggest launch fear wasnât that no one would sign up.
It was that openly launching would mean spammers or low quality signups. So far, no problems at all
Thatâs why my biggest launch fear wasnât that no one would sign up.
It was that openly launching would mean spammers or low quality signups. So far, no problems at all
To top it off, the next steps are clear: Grow the newsletter in order to grow the community with great people.
Marketers might call this a "funnel". I think about it more like concentric circles approaching a core.
Now I need to expand the outer rings.
Marketers might call this a "funnel". I think about it more like concentric circles approaching a core.
Now I need to expand the outer rings.
Here are the main things I've learned as a newbie community builder so far:
⢠Newsletters = proto-communities
⢠Individuals > Automation
⢠Qualified waitlist = better connections
⢠Landing page may not matter much
⢠"Paid" can work as a filter
⢠Nothing's perfect, it's OK!
⢠Newsletters = proto-communities
⢠Individuals > Automation
⢠Qualified waitlist = better connections
⢠Landing page may not matter much
⢠"Paid" can work as a filter
⢠Nothing's perfect, it's OK!
Above all else, the second point is most important:
Focusing on individuals and personal connections is what makes it all work. People are *shocked* when a human personally replies to their questions.
Same principle held for the #1 Product Hunt launch: https://bloggingfordevs.com/product-hunt-launch/
Focusing on individuals and personal connections is what makes it all work. People are *shocked* when a human personally replies to their questions.
Same principle held for the #1 Product Hunt launch: https://bloggingfordevs.com/product-hunt-launch/
Later this week, I'll post a blog post with more details and my plans to grow from here. Launching something new very soon 
Hope this was interesting or helpful for anyone thinking of launching a paid community!
If you have questions / feedback, I'd love to hear it :)
Hope this was interesting or helpful for anyone thinking of launching a paid community!
If you have questions / feedback, I'd love to hear it :)
