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Thread Alert: Ran a pilot experiment to get more meetings from cold prospects in the remote-first world. #sales (1/n)
Increasing the # of meetingss is the first step for the sales team to build a pipeline. (2/n)
There are tons of tools out there that are helping sales teams increase the response rate. (3/n)
All tools try to achieve a fine balance between efficiency (maximize reach outs) and effectiveness (Good email content that gets you a response) (4/n)
The general approach is to have a sequence of emails (first personalized and all the rest as generic ones), with a calendar link requesting the prospect to book a time. (5/n)
Tried to flip this approach for the pilot project. Instead first reach out was not an email but a meeting invites with a clear agenda for the intent of the meeting. (6/n)
The response rate was far better than the traditional approach of asking for a meeting via email. To my surprise, 58% of customers accepted the invitation. 14% declined to ask to either reschedule. 12% asked for more details on the purpose of the meeting. 16% didn't reply. (7/n)
as you remove friction/number of steps in transactions, the chance of completion increases. example: auto-debit of payment, one-click payment, etc. In this case, the prospect only has to click on a button to accept or decline the meeting. (8/n)
Terse agenda helps the prospect to know the intent (9/n)
Give it a try and please share your thoughts (n/n)<end of thread>
