By now, some (hopefully many) of you may have heard: we launched @LookoutSCruz yesterday! An incredible effort by a mission-driven team. Can't wait to get the community's feedback on our modern digital news experience built for all of Santa Cruz county. https://lookout.co/santacruz/ 

I'd never been on the ground floor of designing & launching a media company, until now. And it ain't easy! But hugely rewarding. There isn't enough room in all the Twitterverse for appropriate thank-you's, but here are some vital ones...

We're extremely fortunate that @LookoutSCruz is built on a product & tech stack backed by world-class partners: first, @latimes & Graphene, who brought our vision to life through remarkable project management and product leadership. Thank you @bgerst @roycemartin & team!

Pivotal strategic & product contributions have been made by terrific partners: @BlueLenaLLC @tryPico @jasonwbade @osder @danoshinsky @jacqueboltik @parsely (and more coming soon, like @secondstreet). We simply wouldn't be at this milestone without their tireless, terrific work.

The deeply-reported original content that our team produces will be augmented by leading work from Lookout's content partners: @latimes @CalMatters @KHNews @opencampusmedia @insideclimate @CivilEats

Before the product was ever built and taken to market, entensive design strategy and testing was led by our partner @CharmingRobot. Thank you @danmaccarone @therealebowie @NathanMorey & team!

We're supported at launch by great local Marketing Partners, who enable open access for all readers & bring their unique stories to the site. Thank you @ucsc @SCcountybank @CabrilloCollege @santacruzmah @KnDLandscaping! Learn about each of them here: https://lookout.co/santacruz/partners/marketing

We're proud to work with five esteemed nonprofit Civic Partners, who join us in the mission to make Santa Cruz a better place for all. ALL @LookoutSCruz's members choose one of these Partners to support through their support of us!: https://lookout.co/santacruz/partners

Thanks to so many local institutions -- community groups, business leaders & more -- who've spread the word about our brand, mission & work. Hat-tip to @EventSantaCruz @Swinnerton @SantaCruzWorks @SantaCruzBiz @CaseyBeyer2 @SCCBCouncil @RSingletonSC @santacruzmah & many more!

Thanks for indulging this thread :) Thrilled to be live & doing important journalism that the community needs. Please consider supporting us: check out the site, sign up for a newsletter, become a member...and tell a friend (or 10)! https://lookout.co/santacruz/