Neville grew @AppSumo& #39;s customer base from 0 to 750K using only the written word.

His trick? Using damn good copywriting.

In this @CompoundWriting call, @nevmed broke down some key copywriting principles that any writer can use to turn words into action.

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1/ What is copywriting?

Copywriting is writing words to compel others to take a certain action.

When writing copy, you start with the idea of "what do I want them to do" and then craft a message towards that.
2/ The #1 mistake people do when wanting someone to take action?

They offer too many options.

Constrain yourself to think of what& #39;s the most important action for people to take.

Look at the @TheHustle& #39;s landing page. The only thing you can do is give your email.
3/ How to convince people to give you their email addresses?

If you have amazing content, then people will subscribe.

When people go to your page, think about "what action should I take" and direct people on what to do next.

Think of what you can offer them to subscribe.
4/ How do you make your content appealing to others?

Document the experiment and then share it with others.

Neville documented how he helped a "shoe hospital" with their marketing and it blew up. https://copywritingcourse.com/street-advertising-experiment/">https://copywritingcourse.com/street-ad...
5/ How to stand out with your writing?

Try to find a way to what would make you different. Neville stands out by drawing goofy stick figures with his writing.
6/ How to improve your business through copywriting?

Go to the place where it will be the most impactful.

For an Amazon store, it& #39;s improving your images.

On a SaaS page, show a gif of your product in action.

For @TheHustle, it was trying out different FB Ads.
7/ As a writer, how can you embody copywriting?

The easiest way is to make people signup to your email or make people follow you on social media.
8/ Reuse your greatest content

Neville set up a ~6-month email funnel when users sign-up to his email list.

Use your best blog posts or most frequently asked questions and turn them into emails to send to your users.

This way you are constantly providing value.
9/ Where to focus your writing

If you& #39;re really interested in something, then write about that.

But also write an article about the top three keywords in your domain or top three questions in your industry.
10/ The best copywriting formula
AIDA: Attention, Interest, Desire and Action.

Grab their attention.
Generate interest.
Spark desire.
Lead them to action.

It& #39;s extremely helpful when you want to sell an idea to someone. https://twitter.com/nevmed/status/1263107502255878145">https://twitter.com/nevmed/st...
11/ What is the give/ask ratio?

Neville has found the perfect ratio of how much content you have to give before asking for something in return.
70% content and 30% sales.

If you give someone 70% good stuff and only sell them up to 30%, they never get mad you.
12/ Why copywriting?

Copywriting is an underrated skill to have.

As Neville says, it& #39;s the easiest thing to do but gets you the highest results.

So why not take the time to learn it?
You can follow @alexhughsam.
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