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ASO makeover thread.
Starting stats:
Launched in August
September
- 113 Units
- 1.8% conversion
- 7.8K impressions
October
- 96 Units
- 1.6% conversion
- 7.7K impressions
Starting stats:
Launched in August
September
- 113 Units
- 1.8% conversion
- 7.8K impressions
October
- 96 Units
- 1.6% conversion
- 7.7K impressions
Today I switched the icon, title and subtitle.
I also redid my keywords. I made some bad choices when I set those up in August.
I plan to work on better screenshots next week.
I also redid my keywords. I made some bad choices when I set those up in August.
I plan to work on better screenshots next week.
New screenshots are out. Also made the hero on the icon bigger.
I wonder if having the lighter green in the screenshots helps with the objections some had before?
I’m still planning to try a different color. Perhaps some kind of red/orange sunset?
I wonder if having the lighter green in the screenshots helps with the objections some had before?
I’m still planning to try a different color. Perhaps some kind of red/orange sunset?
I cheated, I spent $200 on FB ads this month, so it's not really a good comparison, but here's my numbers.
November
- 446 Units
- 6.3% conversion
- 9.2K impressions
November
- 446 Units
- 6.3% conversion
- 9.2K impressions
Also, ranked at #3 for burpee now. Was ~60 on Nov 1.
Updated my icon and screenshots a couple of weeks ago (blue screenshots and logo Dec 4), 2 tone logo (Dec 18).
I spent $300 on ads in December. My units from search haven't moved much so most of the improvement is from the ads.
December
- 769 Units
- 16.5% Conversion
- 6.7k Impressions
December
- 769 Units
- 16.5% Conversion
- 6.7k Impressions
My search rankings continue to climb, but I think those keywords are too low volume to make a huge difference.
I finally took the time to split out "App Store Search" stats using "By Source Type" in app store connect.
I can confirm that switching up my icon and screenshots around the beginning of December had a big impact.
I can confirm that switching up my icon and screenshots around the beginning of December had a big impact.
In an attempt to improve my ranking for "HIIT Workouts" (a higher traffic search term) I changed my main screenshot text to say "HIIT Workouts" instead of "Turn Burpees Into a Game".
Not a good change, switched that back yesterday.
Not a good change, switched that back yesterday.
Also my rating/review prompt hasn't been firing for the last month or so.
I outsmarted myself in how I was preventing it from firing too many times on my test devices.
I outsmarted myself in how I was preventing it from firing too many times on my test devices.
I feel good about how my ASO is tuned for now.
Additional downloads, ratings and reviews will help, but those will come from with time and from other channels.
Additional downloads, ratings and reviews will help, but those will come from with time and from other channels.
