How to Generate Infinite Content Ideas

- To go from consumer -> creator
- Turn Twitter from a time-waster into an idea generation factor
- Mine inspiration from your daily life

Notes from live session of @aliabdaal& #39;s PT Youtube Academy

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Most difficulties with starting to produce content online are actually perfectionism by a different name.

You have taste. You KNOW what& #39;s good - but you know you& #39;re not there yet. So you give in.

Ira Glass has a great quote on how to overcome this.
One way to hack through your perfectionism: utilize your hard-won experiences.

The more time you needed to "prepare" your content, the better it& #39;s going to be, and more easily it will flow when it comes to create.

If you video comes from 10+ yr of experience, it will be great.
Once you get over someone -somewhere- being further along than you are in your topic, you& #39;ll stop self-censoring so much. https://twitter.com/MarcKoenig_/status/1329117259659403275">https://twitter.com/MarcKoeni...
Ali mentions that his best videos magically then to come from times he& #39;s making 3 videos a week (vs. 1 or 2).

The more iterations, the more you& #39;re exposing yourself to serendipitous successes.

@naval below
See also:

The Parable of the Pottery Class

https://aliabdaal.com/pottery/ ">https://aliabdaal.com/pottery/&...
Once you& #39;ve of mined your own hard-won experiences and started iterating generating content regularly, you& #39;ll need a method to systematically capture ideas.

You never want to be facing the blank page wondering: what do I write or film today?
==Technique #1: Eureka Moments==

Once you commit to a practice of creating content, you& #39;ll start to see new ideas for everywhere. Your brain is primed.

Once you buy a car, you start seeing that model everywhere.

https://en.wikipedia.org/wiki/Mere-exposure_effect">https://en.wikipedia.org/wiki/Mere...
The key is to capture ideas when right they happen.

"Inspiration is perishable." - Naval Ravikant @naval

"Your brain is for having idea, not for holding them." - David Allen @gtdguy
Some potential apps to capture ideas as they occur:

- Roam Research (my jam - if you have questions, ask!) @RoamResearch
- SimpleNote @simplenoteapp
- Drafts @draftsapp
- Things3 @culturedcode
==Technique #2: Birdsong Technique==

Turning your mindset from being a consumer to a creator happens gradually, but one way to pour rocket fuel on the process:

Harness the passive consumption from your daily life.
If you curate your content diet so you can naturally generate content ideas from it, content creation happens frictionlessly.

Ali& #39;s recommendation: use your Twitter as inspiration to "pull" content ideas from as you browse.
If you don& #39;t consume content on what you& #39;re creating, you might not have creator-market fit.

This is true for me re: esports. I& #39;m an expert (founding employee at an esports company that sold for millions), but I& #39;m not drawn to reading esports regularly. https://twitter.com/MarcKoenig_/status/1329117221130543106">https://twitter.com/MarcKoeni...
Ali& #39;s recommendation: Use Twitter to discover content over Google.

"The best content isn& #39;t on a Google search, because the Google search results are from SEO marketers."
==Technique #3: Coal Mining==

Gradually accumulate deep resources of content and mine interesting topics and ideas from them.
Some of Ali& #39;s favorite coal mines:

- Ness Labs @anthilemoon
- Farnam Street @ShaneAParrish
- Eric Barker @bakadesuyo
- http://Trends.co"> http://Trends.co 
- Masterclass

Just credit people when you& #39;re inspired by them - send them the traffic and they& #39;ll never complain.
Enjoy these notes? Read the rest as I add them here! https://twitter.com/MarcKoenig_/status/1328403283493478400">https://twitter.com/MarcKoeni...
You can follow @MarcKoenig_.
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