5 Tips to improve your logo before launch

• How I designed and animated @JanelSGM& #39;s logo for her https://newsletteros.com/ ">https://newsletteros.com/">... @ProductHunt Launch

A thread:
1/ What& #39;s your story?

• Your logo represents the story behind your brand
• Newsletter OS = Framework to build your own newsletter.
• Strong brand = Solid Foundation
• Solid Foundation = Clear Message/Story
2/ Visual metaphors tell stories

• Metaphors are universal
• They& #39;re understood in every language
• Twitter& #39;s logo = Bird + Chat Bubble
• Test your ideas with emojis
https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag"> + https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung"> = https://abs.twimg.com/emoji/v2/... draggable="false" alt="😃" title="Lächelndes Gesicht mit geöffnetem Mund" aria-label="Emoji: Lächelndes Gesicht mit geöffnetem Mund">
2/ Visual metaphors tell stories• Metaphors are universal• They& #39;re understood in every language• Twitter& #39;s logo = Bird + Chat Bubble• Test your ideas with emojis • https://abs.twimg.com/emoji/v2/... draggable= + https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung"> = https://abs.twimg.com/emoji/v2/... draggable="false" alt="😃" title="Lächelndes Gesicht mit geöffnetem Mund" aria-label="Emoji: Lächelndes Gesicht mit geöffnetem Mund">" title="2/ Visual metaphors tell stories• Metaphors are universal• They& #39;re understood in every language• Twitter& #39;s logo = Bird + Chat Bubble• Test your ideas with emojis • https://abs.twimg.com/emoji/v2/... draggable="false" alt="✉️" title="Briefumschlag" aria-label="Emoji: Briefumschlag"> + https://abs.twimg.com/emoji/v2/... draggable="false" alt="📰" title="Zeitung" aria-label="Emoji: Zeitung"> = https://abs.twimg.com/emoji/v2/... draggable="false" alt="😃" title="Lächelndes Gesicht mit geöffnetem Mund" aria-label="Emoji: Lächelndes Gesicht mit geöffnetem Mund">" class="img-responsive" style="max-width:100%;"/>
3/ Simplicity = Clarity

• Too many elements = Confusion
• Fewer elements = Clear Silhouette
• Clear Silhouette = Understood by everyone
• Edit till it& #39;s simple enough for a child to draw
4/ Don& #39;t reinvent the wheel

• Someone has already thought of your design (idea)
• Grab a free icon, analyze it, and remix it
• Personalize it to tell your story
• Start here: https://thenounproject.com/ ">https://thenounproject.com/">...
• All these icons came from @nounproject
5/ Animation brings your logo to life

• Animation enhances your story
• What was the purpose of the Newsletter OS animation?
• Setup: Envelope opening = Greeting guests
• Reveal: Come in, mi casa is your casa
• Animation = conversation with the viewer
Start designing and tag me. I& #39;m here to help!

Please share if you enjoyed this. https://abs.twimg.com/emoji/v2/... draggable="false" alt="💌" title="Liebesbrief" aria-label="Emoji: Liebesbrief">

Need help with your logo or product hunt launch? Reply in this thread. DMs are also open https://abs.twimg.com/emoji/v2/... draggable="false" alt="😉" title="Zwinkerndes Gesicht" aria-label="Emoji: Zwinkerndes Gesicht">
You can follow @MrOskarMendez.
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