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5 Tips to improve your logo before launch
• How I designed and animated @JanelSGM's logo for her https://newsletteros.com/ @ProductHunt Launch
A thread:
• How I designed and animated @JanelSGM's logo for her https://newsletteros.com/ @ProductHunt Launch
A thread:
1/ What's your story?
• Your logo represents the story behind your brand
• Newsletter OS = Framework to build your own newsletter.
• Strong brand = Solid Foundation
• Solid Foundation = Clear Message/Story
• Your logo represents the story behind your brand
• Newsletter OS = Framework to build your own newsletter.
• Strong brand = Solid Foundation
• Solid Foundation = Clear Message/Story
2/ Visual metaphors tell stories
• Metaphors are universal
• They're understood in every language
• Twitter's logo = Bird + Chat Bubble
• Test your ideas with emojis
•
+ 
= 
• Metaphors are universal
• They're understood in every language
• Twitter's logo = Bird + Chat Bubble
• Test your ideas with emojis
•
+ =
3/ Simplicity = Clarity
• Too many elements = Confusion
• Fewer elements = Clear Silhouette
• Clear Silhouette = Understood by everyone
• Edit till it's simple enough for a child to draw
• Too many elements = Confusion
• Fewer elements = Clear Silhouette
• Clear Silhouette = Understood by everyone
• Edit till it's simple enough for a child to draw
4/ Don't reinvent the wheel
• Someone has already thought of your design (idea)
• Grab a free icon, analyze it, and remix it
• Personalize it to tell your story
• Start here: https://thenounproject.com/
• All these icons came from @nounproject
• Someone has already thought of your design (idea)
• Grab a free icon, analyze it, and remix it
• Personalize it to tell your story
• Start here: https://thenounproject.com/
• All these icons came from @nounproject
5/ Animation brings your logo to life
• Animation enhances your story
• What was the purpose of the Newsletter OS animation?
• Setup: Envelope opening = Greeting guests
• Reveal: Come in, mi casa is your casa
• Animation = conversation with the viewer
• Animation enhances your story
• What was the purpose of the Newsletter OS animation?
• Setup: Envelope opening = Greeting guests
• Reveal: Come in, mi casa is your casa
• Animation = conversation with the viewer
Start designing and tag me. I'm here to help!
Please share if you enjoyed this.
Need help with your logo or product hunt launch? Reply in this thread. DMs are also open
Please share if you enjoyed this.
Need help with your logo or product hunt launch? Reply in this thread. DMs are also open
