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Struggling with Facebook Ad performance?
Is ROAS declining?
There are only 283 issues to diagnose!
But this thread will help you narrow it down, AND THEN FIX IT.
Let's get started.
Is ROAS declining?
There are only 283 issues to diagnose!
But this thread will help you narrow it down, AND THEN FIX IT.
Let's get started.
ROAS is just the last stop on the line. A poor ROAS is usually due to a poor CPM, CTR, or CR. So let's figure out which one is not working right.
In FB ads manager, in the time frame section tick the "compare slider". Then look at various time frames. Instability comes standard with FB ads, but swings of 25% could activate your mental "check engine light".
If you don't see instability, but instead see low performance compared to benchmarks, you also have issues.
These will vary by product, but generally, we want CPM below $30. CTR above .5%, and CR above 1%.
So which is it?
These will vary by product, but generally, we want CPM below $30. CTR above .5%, and CR above 1%.
So which is it?
