A bit about logo design budgets:

It is generally pretty hard for me to provide a client with a quote, and it's something I try to avoid at all costs.

A quick example is: I could work on a project for say £3,000, and I could also work on it for £6,000, £10,000, and higher.

The lower budget would mean I'd have less time to invest in the project for brainstorming, idea exploration and final 'polish'.

Conversely, the higher end would mean more time to research, brainstorm, multiple idea exploration and final 'polish'.

Both budget ranges would result in good looking logos, but the higher budget would invariably have more depth, soul, and simply be a more rounded and well thought out design.

It would also provide a client with more reassurance that the chosen design was the best choice.

With that example, if I was asked to provide a quote, then I could unwittingly under price the project.

This would mean I'd not be able to do such a thorough job as the £3,000, even though the client might actually have the funds to pay closer to the £6000, or maybe much more.

This means I've inadvertently put false limits on the project that didn't need to be there; the design might suffer because of that.

I'd never take on a project if the budget wasn't enough to cover the work I feel it needs.

Rather turn it away, than do a sub standard job.

Something else to bear in mind: a recent client of mine willingly offered a budget of £15k, even though historically I've done 'similar' for less.

They were happy to pay good money because they wanted to see multiple ideas, and have time for me to really go to town.

I don't really want the potential of losing out on that sort of arrangement with clients, if I can help it.

I'd rather have a juicy project to commit to for the next 2-6 months.

Knowing I'm covered for work/finances etc helps me focus on the project; NOT life stresses & bills.

Yes, bigger budget projects are nice because: more money.

Having time to get stuck in, not having to worry about paying bills & other financial issues, not having to worry about scheduling projects 1 after the other: it's just better all round for a self-employed designer.

Additionally, I have done a number of projects on really tight/low projects, because I know there's say 2 weeks of my time allowed, so expectations have to be realistic.

I might already have an idea in mind, so am able to reduce the time needed to complete the project.

I alway stress to potential clients that I'll be frank if the budget is too low.

Conversely, I'll absolutely tell them if they've over budgeted. I won't just take the extra just because because it's there, only if the client is happy and willing to pay more generously.

So when I'm asked to quote, and I have absolutely no idea what the client might be able to afford, or might have already ear marked for the project, then I'll try my best to weasel my way out of that situation.

I'll try to get some kind of budget, rather than blindly quote.

I genuinely feel that being pushed to blindly quote for something so important & time intensive as designing a logo & brand identity, is mostly counter productive to achieving 'great success'.

I've lost out on projects because I've stuck to my guns, but that's a planned risk…