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There aren’t necessarily lots of lessons from US politics for the UK. Totally different systems. Two political cultures divided by a common language, if you like. But these are things that chime with me - & others who have been knee-deep in elections - that I want to remember:
1.Everyone would love to win by a landslide. Cause that would make for an easier polling day wouldn& #39;t it? But landslide victories hardly ever happen. Don& #39;t even bother factoring it in. And manage expectations. Arrogance doesn& #39;t win elections.
2. There is a difference between wanting to win and knowing how to win. Wanting to win is necessary but not sufficient. You don& #39;t win elections by proclamation of the rightness of your cause, or by telling others how much you want to win. Again, arrogance doesn& #39;t win elections.
3. So you have to figure it out. Target your resources. No campaign is infinite, and we cannot afford to over reach. But a win by 1 percent is still a win. Figure out what your crucial 1pc is.
4. Figure out where your winning 1 pc is, and then organise. Organisation isn& #39;t any old activity you can think of (twitter
https://abs.twimg.com/emoji/v2/... draggable="false" alt="🙄" title="Gesicht mit rollenden Augen" aria-label="Emoji: Gesicht mit rollenden Augen">). It is well-selected to increase turnout, and meets people where they are. Talking with people, *never* talking down to people.
5. Leave. It. All. On. The. Pitch. Every bit of effort. Everything you& #39;ve got. Make sure you have no regrets.
6. Whether you win or lose never ever forget how utterly fortunate we are to participate in a democracy. Public officials who operate a free, fair and transparent system should be thanked at every opportunity.
7. And when you see those votes tipped on to the counting table, don& #39;t just count the votes, count your blessings.
/ends
/ends
