New to FB ads?

Here are 6 tips that can help improve your performance

** FB Ads 101 Thread **

1. Stop thinking you know what's going to happen.

If you are struggling to decide between two different creatives to use, STOP.

Test BOTH!

Stop making assumptions and let the data tell you what works and what doesn't

2. Let Facebook be free!

Please do not narrow down your interest audiences by multiple levels and especially do not do that on your lookalikes.

Facebook is amazing at finding people who want to purchase, so let them do that.

For prospection, start broad and then narrow.

3. Retargeting is a must.

Make sure you have some sort of retargeting campaign in place when you are running ads or any traffic to your site.

Also make sure your ads for retargeting are different than your ads for prospection. This makes a big difference!

4. Venture out.

When you are creating lookalikes, stop just creating 1% lookalikes or just purchase lookalikes.

There are so many other events to test and percentages that could have potential customers waiting for you.

5. Optimization is key.

When you start to look at the results make sure you are starting at the ad level.

It's important to see the data of the individual ads before turning off an entire ad set.

6. Stay objective.

Make sure you are making decisions based off data and not because you "think" it's going to work.

This is the quickest way to waste money on Facebook ads.

Hope this helps you guys who're just getting started on the platform.

If you have any questions, please comment them down below.

Thanks,

AA