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Ever thought of how we persuade people in #SciComm?
'Modes of persuasion' was something I learned my rhetorics course at @LUSciComm, and it's something I still use everyday in my work.
There are
modes of persuasion:
Logos
Ethos
Pathos
#SciCommSunday
'Modes of persuasion' was something I learned my rhetorics course at @LUSciComm, and it's something I still use everyday in my work.
There are
modes of persuasion: Logos Ethos Pathos#SciCommSunday
LOGOS Using logic backed with reason and evidence to persuade an audience.
This is a common practice in #science. You'll notice that people who spread #misinformation and #pseudoscience also use logos, and this is often achieved by cherry-picking content.
ETHOS Using credibility or authority to persuade an audience.
Like logos, this is something you'll see in #STEM, where an expert in the field speaks on an issue. Ethos also applies to #misinformation, where people will say they're flat-earth or anti-vax experts.
PATHOS Using emotional appeal to persuade an audience.
Pathos is probs the least used in #science. It is smtg that is beneficial in #SciComm b/c people connect better with content when it elicits an emotion. The use of fear, in particular, is how #misinformation is spread.
