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Starting a company in 2020 is unrecognizably different from just 5 years ago: Different tech stack, distribution stack, capital stack, HR stack (remote first), corporate infrastructure stack. It seems to me that reusing anything from my last startup is more risk than reward.
Tech:
Going from inhouse to out-of-the-box best-of-breed SaaS plus #nocode for the first milestones.
Afterwards
#lowcode on JS plus #jamstack
Going from inhouse to out-of-the-box best-of-breed SaaS plus #nocode for the first milestones.
Afterwards
#lowcode on JS plus #jamstack
Distribution:
Channels have mature so much over just 5 years that most of what worked in 2015 is simply too competitive / expensive now. Facebook CPMs are through the roof, AdWords, too. So it's much more important to thinking about product-channel fit from the start.
Channels have mature so much over just 5 years that most of what worked in 2015 is simply too competitive / expensive now. Facebook CPMs are through the roof, AdWords, too. So it's much more important to thinking about product-channel fit from the start.
Capital:
We are living in a deflationary zero interest rate world of abundant capital. Startup financing ecosystems have matured so much, they're different universes now. Everything that can be, gets structured in a financial sense allowing to raise debt over equity.
We are living in a deflationary zero interest rate world of abundant capital. Startup financing ecosystems have matured so much, they're different universes now. Everything that can be, gets structured in a financial sense allowing to raise debt over equity.
HR:
From everyone in Berlin (or wherever you are) to +-2 hours time-zone via Zoom. The recruiting channels haven't changed that much (a lot via LinkedIn), but interviews are online / remote only with a completely different dynamic.
From everyone in Berlin (or wherever you are) to +-2 hours time-zone via Zoom. The recruiting channels haven't changed that much (a lot via LinkedIn), but interviews are online / remote only with a completely different dynamic.
Infrastructure:
Document storage is free everywhere, knowledge base is Coda (or Notion or Slab), Chat, Video etc. - all these categories are so hyper competitive that it's amazing to be a user. Office - not needed or WeWork subscription.
Document storage is free everywhere, knowledge base is Coda (or Notion or Slab), Chat, Video etc. - all these categories are so hyper competitive that it's amazing to be a user. Office - not needed or WeWork subscription.
It's so liberating. I can finally just focus on my value add, on really understanding my user's problems and delivering against them. So much can be bought vs built. Both speed and leverage have increase so massively over the last 5 years. I can't wait for the next 5!
