Checked out NAKED Nolita last night.

Made me realize how important copy is when design aesthetic isn’t as strong a differentiator as it has been in years past (DTC blanding and all that).
Checked out NAKED Nolita last night. Made me realize how important copy is when design aesthetic isn’t as strong a differentiator as it has been in years past (DTC blanding and all that).
Checked out NAKED Nolita last night. Made me realize how important copy is when design aesthetic isn’t as strong a differentiator as it has been in years past (DTC blanding and all that).
Checked out NAKED Nolita last night. Made me realize how important copy is when design aesthetic isn’t as strong a differentiator as it has been in years past (DTC blanding and all that).
Checked out NAKED Nolita last night. Made me realize how important copy is when design aesthetic isn’t as strong a differentiator as it has been in years past (DTC blanding and all that).
If you only have 2 sentences to introduce your brand to a consumer with zero awareness, what do you focus on?
If you only have 2 sentences to introduce your brand to a consumer with zero awareness, what do you focus on?
If you only have 2 sentences to introduce your brand to a consumer with zero awareness, what do you focus on?
If you only have 2 sentences to introduce your brand to a consumer with zero awareness, what do you focus on?
If you only have 2 sentences to introduce your brand to a consumer with zero awareness, what do you focus on?
Contrast the “DTC aesthetic” to Goods for the Study / McNally Jackson just a few doors away...

I was blown away by the attention to detail and presentation. Def going to visit / shop there again (and take more pics).
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