Read on Twitter
EVERYTHING I’ve learned taking Twitter seriously since February.
A curated collection of thoughts and ideas about doing Twitter better.
This is part 1 of a 3 part series.
A curated collection of thoughts and ideas about doing Twitter better.
This is part 1 of a 3 part series.
++ The value tipping point ++
The most important rule on Twitter is to create valuable content
The most important rule on Twitter is to create valuable content
Any content you create on Twitter you should be asking yourself:
“Is this so valuable that people will HAVE to share it to say thank you?”
Does the value tip so much that they have to respond?
“Is this so valuable that people will HAVE to share it to say thank you?”
Does the value tip so much that they have to respond?
I’ve got some specific examples coming up shortly on how to create this level of value.
The key is simple: create specific value for a specific purpose.
The key is simple: create specific value for a specific purpose.
++ Give, don’t take ++
Give more than you take, until you’ve built up enough proof to be able to take a little.
But even then—only take a little.
Give more than you take, until you’ve built up enough proof to be able to take a little.
But even then—only take a little.
@garyvee puts it: "jab jab jab right hook" (your jabs are the value, your right hook the ask).
So it works like this:
+ VALUE
+ VALUE
+ VALUE
+ ASK
So it works like this:
+ VALUE
+ VALUE
+ VALUE
+ ASK
I’d go even further with this. In the early days I think you need to make even less asks than this.
I started selling on Twitter too early, at around 2000 followers.
I wish I’d waited.
I started selling on Twitter too early, at around 2000 followers.
I wish I’d waited.
++ Discuss ideas ++
Twitter is THE platform for discussing ideas.
Take advantage of it.
Twitter is THE platform for discussing ideas.
Take advantage of it.
There isn’t another social platform where leading thinkers so openly share their ideas and give you the opportunity to jump in.
Twitter is ALL about this.
Tap into this by being open to discussion.
Twitter is ALL about this.
Tap into this by being open to discussion.
++ Show them how it’s made ++
People love a good progress story on Twitter.
People love a good progress story on Twitter.
This place is as much about sharing successes as it is about sharing progress.
Most won’t care about your successes if they don’t understand the struggles you went through to get there.
Most won’t care about your successes if they don’t understand the struggles you went through to get there.
Be as open as you can. Share your failures and successes. Share your figures, what worked and what didn’t.
Think of Twitter like your own personal TV show.
Sharing your progress gives you the chance to build a show that lasts for 24 seasons.
Not sharing progress means you’ll build a one-off TV special.
Sharing your progress gives you the chance to build a show that lasts for 24 seasons.
Not sharing progress means you’ll build a one-off TV special.
++ Different value tactics ++
Here’s some things I’ve used so far and seen other people use to share their value.
Here’s some things I’ve used so far and seen other people use to share their value.
Take somebody’s tweet and recreate as an image, podcast, video, email (credit them heavily)
Strong examples of this are @visualizevalue and @GoodMarketingHQ.
I use this tactic regularly too with @producemore.
Strong examples of this are @visualizevalue and @GoodMarketingHQ.
I use this tactic regularly too with @producemore.
Turn that long piece of content into other mediums: podcasts, images, tweet threads, emails.
I can’t think of a single better example than @jmikolay’s threads. He has built a following using this one tactic alone.
I can’t think of a single better example than @jmikolay’s threads. He has built a following using this one tactic alone.
Create a free digital product that’s full of specific and specialist knowledge.
This is a common tactic used all around the web and it works on Twitter too.
The single best example I’m aware of us @ oliviercantin’s free Twitter course.
This is a common tactic used all around the web and it works on Twitter too.
The single best example I’m aware of us @ oliviercantin’s free Twitter course.
Jump on free video calls with people to discuss their ideas as often as you can.
This is all about networking. I do this one a lot.
Special examples are @makethisbutter, @RobbieCrab and @seenconnors is starting to build his entire thinking around this.
This is all about networking. I do this one a lot.
Special examples are @makethisbutter, @RobbieCrab and @seenconnors is starting to build his entire thinking around this.
++ Be yourself ++
This is the hardest but most important thing to do.
This is the hardest but most important thing to do.
There’s a lot of tweets.
There’s a lot of accounts.
There’s a lot of people saying the same thing.
But there’s only one you, so make sure you’re being you.
There’s a lot of accounts.
There’s a lot of people saying the same thing.
But there’s only one you, so make sure you’re being you.
You can be the best copy of somebody else but you’ll still only be the best copy of somebody else.
People buy people, then they buy their products.
So you need to get them to know you first.
So you need to get them to know you first.
In the NEXT thread:
The next thing I learned was this:
++ Be yourself **
The next thing I learned was this:
++ Be yourself **
I’ve got another two threads cooking to round this out.
I’ve learned a lot from a lot of people since February on here and I’m still learning.
In the meantime you can see my other threads here: https://twitter.com/craigburgess/status/1270756842923274242?s=21">https://twitter.com/craigburg...
I’ve learned a lot from a lot of people since February on here and I’m still learning.
In the meantime you can see my other threads here: https://twitter.com/craigburgess/status/1270756842923274242?s=21">https://twitter.com/craigburg...
Also: I made this video about taking Twitter seriously
https://www.youtube.com/watch?v=OiPrV8BrmPE&list=PLA4DMt10rwOULyeeqDTmJ526g_evnQZ4w&index=10
Then">https://www.youtube.com/watch... I did a follow up video...
https://www.youtube.com/watch?v=OiPrV8BrmPE&list=PLA4DMt10rwOULyeeqDTmJ526g_evnQZ4w&index=10
Then">https://www.youtube.com/watch... I did a follow up video...
This is my follow-up video https://www.youtube.com/watch?v=MBENSh2o-lQ&list=PLA4DMt10rwOULyeeqDTmJ526g_evnQZ4w&index=2">https://www.youtube.com/watch...
