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The thing is taylor is 15 years into her career, her catalogue is selling so much that almost every year she ends up being the most consumed sales artist WW in ifpi, her albums are pulling 2.1M, 1.8M etc. streams everyday when they werent released in streaming era. + Even after
putting her catalogue on spotify in 2017, she has surpassed 14B+ streams, she did 4B+ this year itself. Her pure sales power isn't decreasing, she doesn't collaborate with main artists, she has one of the weakest playlist exposure if compared to other artists. Yet she does it.
reason: She has a loyal fanbase, the general public is more interested to know about her life, general public is interested in what she says (the reason her less is more election strategy is making so much noise in democratic party runners & she is influencing voters).
Fans even her own might deny her power, her strategies, her presence but the entertainment industry actually really respects taylor. From award shows to her peers, to her juniors to her seniors everyone has admitted her impact. We don't see it sitting here. She's breaking records
of legendary artists which they made in their lifetime career just in 15 years, she is showing no sign of decline (just her playlist exposure is bad & she is not having radio deals) but she is still able to pull a lot. 15 more years to come and her catalogue is gonna live long.
