October as it was...

Thought I'd do something different and let you guys see inside my monthly stats.

I would have loved to have seen these from accounts that were a little further along when I was first starting out.

By the way, I'm definitely no expert!

Thread

To start lets look at my stats from the last 3 months and do some analysis.

In August, I tweeted 1971 times. I had just under 350k impressions.

My conversion rate from profile visits to followers was 7697/390 or 5% who saw my profile followed.

September was a tricky month. I lost some motivation and wasn't as active.

I tweeted a lot less. My impressions were okay for the number of tweets.

Let's look at my conversion rate for profile visits to followers. 219/5629 = 3.9%.

A considerable drop.

Why? I lacked purpose and as a result my quality dropped. I didn't do a lot of threads, my strength.

My tweets moved away from what my account stood for.

When people went to my profile there was a disconnect between my tweets and bio. Thus, less follows.

October I was back in the game.

I got some renewed enthusiasm and had a lot more focus.

I boosted my work rate and increased the quality of my tweets.

I tweeted 80% more, had a huge jump in impressions and profile visits. And almost 600 new followers.

The figures are slightly different due to the number of days.

My conversion rate was 589/9825 = 6%.

I also tweaked my bio. My message was consistent and increased my quality.

Also as you grow, your conversions improve due to social proof.

Lets look at some individual tweets to see what we can learn there.

These were my 2 best performing tweets for the month in impressions.

The top tweet had over 17k impressions and just under 14% engagement rate.

The second one was a snapshot from Jim Kwik's book Limitless.

Now it's important to remember what we are trying to achieve with our tweets.

The top tweet worked well for a few reasons.

1. The header was pretty good. It creates interest.
2. It talks about money. And this is money twitter!
3. Social proof, 16yrs.

The thing to look at is the profile clicks, over 200 just from this one tweet.

The crazy thing was I actually gained 100 followers from this one thread.

My conversion rate was through the roof.

A great thread which is consistent with a solid bio leads to conversions.

The second tweet did great because I was lucky enough for Jim Kwik to retweet it. Very exciting.

The impressions were amazing, thanks Jim. But the engagement rate on the tweet itself was a lot lower.

Only 6.8% compared to 13.9% from my own thread.

Jim's audience didn't necessarily find my content relevant. I wasn't able to convert the retweet.

Not only that, I also didn't get a high click through rate to my bio.

Only 34 visited it, compared with 201 on my own tweet.

Again consistency.

Now as a bonus I thought I'd throw in an analysis of a couple of other tweets.

These are 2 of my favorites for the month. Didn't quite get the impressions of my other tweets, but I think 2 of my best ever threads.

The engagement percentage is the key, at around 14% for both.

This tweet did great, 5.6k impressions.

It didn't perform as well as my top tweet, I imagine because it wasn't picked up by a big account early.

But again I gained a lot of followers from this tweet. It converted really well, because the tweet was consistent with my account.

This is yesterday's tweet, a financial tweet.

It performed well, just not amazing. But I did get lots of followers.

Mistake? Too wordy on the first tweet. The goal of a first tweet in a thread is to gain attention. Less is more.

Oh well, you live and you learn.

Hopefully that gave you an insight into what to look for in your analytics.

Know what you are trying to achieve.

Analyse your own tweets for what's working and what's not.

And hit follow for more insights from an entrepreneur's twitter journey.