Alright mbb, it's time for a Reality Check

We are 3 days away from the cb & I think it's time we get real & discuss what needs to happen this cb & really have a come to Jesus moment

If this is going to be THE comeback, ya'll need this reality

I will be dropping my thoughts in 3 separate posts about

Streaming
Billboard
Keeping Your Eyes on MX

I ask you to bear with me, read in it's entirety before you start getting froggy in my mentions

Streaming
The truth is we aren't the best in streaming and I don't see us magically getting it together in the next 3 days but what we can do is not spread misinformation and stop trying to game the system (see YT tips)

Increasing views is easier when you have unique listeners

The easiest way to get views? Increase your casual listeners. There's a lot of encouraging (& not so encouraging) tweets to stream but that's the definition of insanity. We can't keep doing the same thing. Instead what we need to do is increase our casual listeners. How?

Talk about the song, actually hype it up, if you feel comfortable, share the link with friends/family who aren't mbb. Share it on your non-stan twitter account. Really try to trend the MV hashtag the WHOLE day of release instead of just a couple of hours immediately after release

A trend I've noticed is how mbbs fizzle out. The 3 hours immediately after the content drop, it's all over the TL, then it's like ya'll say "well that's enough hyping MX for today" and it's on to the next. But ya'll can be on my TL entertaining BS from other fandoms for days

We need to not lose steam. We need to actually trend when the MV drop and throughout the whole 24H after it drops. Curiosity will drive people to go watch so we need to keep our foot on the gas. And then it's more than the first 24 HR, the WHOLE comeback period and beyond