Starting a thread cataloging ways brands are tastefully repositioning clearance sales on IG rn:
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Saw Girlfriend& #39;s "Market" round up approach the other day and thought the setup was clever. They align the promo with their eco-friendly brand mission without explicitly calling it a clearance sale. Each product-detail-story (PDS?) swipes up to the PDP rather than a collection.
Into J.Hannah& #39;s IG only flash sale. JH rarely discounts, so this sale is stealth af. The creative is direct and effective, but the ops on this stresses me out. **Also noticed they deleted the stories as the products sold.