Thread by @coreyhainesco, There's one element that gives companies an undeniable advantage.It can be the [...]

Corey Haines 💡

coreyhainesco

There& #39;s one element that gives companies an undeniable advantage.

It can be the difference between feeling like Sisyphus forever rolling the (marketing) bounder up a hill or being the only ice cream parlor on a busy beach in the middle of summer.

I call it the *Exposure Flywheel*

The Exposure Flywheel is where the product is inherently exposed to non-users and non-customers because of the product& #39;s nature.

It could be categorized as a *type* of growth flywheel, which is defined by a virtuous cycle of inputs, actions, and outputs.

The Exposure Flywheel is a virtuous cycle of usage, exposure, and signups—each one leading to more of the other.

Here are a few examples

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http://SavvyCal.com"> http://SavvyCal.com

Comparable products: Calendly, Acuity, http://x.ai"> http://x.ai , http://YouCanBook.me"> http://YouCanBook.me

Online scheduling tool for customer bookings

Simple online scheduling tool to eliminate the back and forth emails, with customer bookings straight into your calendar.

http://SavvyCal.com

http://RightMessage.com"> http://RightMessage.com

Comparable products: Sumo, Sleeknote, OptinMonster

http://Fomo.com"> http://Fomo.com

Comparable products: Proof

Fomo | Fomo | Social Proof Marketing Platform

Fomo is the world's first social proof marketing platform.

http://Fomo.com

http://Drift.com"> http://Drift.com

Comparable products: Intercom, LiveChat

Drift | The New Way Businesses Buy From Businesses

Drift is the new way businesses buy from businesses. Try our conversational marketing & sales tools designed to make buying easier today, totally free.

http://Drift.com

http://Loom.com"> http://Loom.com

Comparable products: Drift Video, Wistia Soapbox

Loom: Video Messaging for Work

Record and share video messages of your screen, cam, or both. Faster than typing an email or meeting live. Free to use on Mac, Windows, Chrome, and iOS.

http://Loom.com

http://Hopin.to"> http://Hopin.to

Comparable products: Livestorm, Demio, HeySummit

Hopin: Online venue for virtual events

Hopin is an online events platform where you can create engaging virtual events that connect people around the globe.

http://Hopin.to

http://Docsketch.com"> http://Docsketch.com

Comparable products: DocuSign, HelloSign

http://Tuple.app"> http://Tuple.app

Comparable products: Whereby, Zoom

And contrary to popular belief, developers LOVE marketing. It’s one of their favorite activities to bless others with their preferred tech stack and favorite tools.

You can follow @coreyhainesco.

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