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There's one element that gives companies an undeniable advantage.
It can be the difference between feeling like Sisyphus forever rolling the (marketing) bounder up a hill or being the only ice cream parlor on a busy beach in the middle of summer.
It can be the difference between feeling like Sisyphus forever rolling the (marketing) bounder up a hill or being the only ice cream parlor on a busy beach in the middle of summer.
I call it the *Exposure Flywheel*
The Exposure Flywheel is where the product is inherently exposed to non-users and non-customers because of the product's nature.
The Exposure Flywheel is where the product is inherently exposed to non-users and non-customers because of the product's nature.
It could be categorized as a *type* of growth flywheel, which is defined by a virtuous cycle of inputs, actions, and outputs.
The Exposure Flywheel is a virtuous cycle of usage, exposure, and signups—each one leading to more of the other.
Here are a few examples
The Exposure Flywheel is a virtuous cycle of usage, exposure, and signups—each one leading to more of the other.
Here are a few examples
http://Tuple.app
Comparable products: Whereby, Zoom
And contrary to popular belief, developers LOVE marketing. It’s one of their favorite activities to bless others with their preferred tech stack and favorite tools.
Comparable products: Whereby, Zoom
And contrary to popular belief, developers LOVE marketing. It’s one of their favorite activities to bless others with their preferred tech stack and favorite tools.
