Wow, this @politico list. A bunch of these perfectly explain Trump’s capitalizing on 21st century media, especially his use of social media, starting with #1 - Attention is power. https://www.politico.com/news/magazine/2020/10/29/trumpology-kruse-45-trump-truths-433455

You can really see why Facebook, Twitter and Trump were a perfect match for each other.

1. Attention is power.

2. Words don’t matter.

3. Everything’s a show.

6. Conflict is the key.

7. Nothing motivates like fear.

8. Division works.

9. Life’s a fight.

10. Chaos is fuel.

11. There’s no such thing as going too far.

14. Exhaust the enemy.

24. Reality doesn’t matter.

31. There is no subtext

34. The ends justify the means.

35. You can’t be stopped if nobody stops you.

41. Never turn the other cheek.