EXCLUSIVE: the Trump appointee steering the $300M ad campaign to “defeat despair” about coronavirus privately pitched a different theme — “Helping the President will Help the Country.” https://www.politico.com/news/2020/10/29/coronavirus-ad-campaign-rebrand-433578

The documents, obtained by @OversightDems, confirm POLITICO reporting about taxpayer-funded campaign + offer new details about efforts to rush ads pre-Election Day.

Also: team developed tracker of how celebrities voted before asking them to participate in Covid PSAs.

The team evaluated 274-plus celebrities - from Trump supporters like @scottbaio to critics @juddapatow @chrissyteigen - on if they’d supported Trump, gun control, gay rights.

Only 10 were approved.

See the list and the internal “notes” on each celebrity: https://www.politico.com/f/?id=00000175-72c2-dc1a-a5f7-fae72f290000