Tonight on @WritersBlocHQ

Guest speaker: David Riggs
@dwilliamriggs

Topic: "Website Fundamentals for Writers"

- Design
- Development
- SEO
- Throwing a Party

[time for a thread]

On Design

- It takes a visitor 50 milliseconds to form an opinion on your website.

- 94% of people say web design is the reason they mistrust a website.

- 75% of people base the credibility of a business on how their website looks

On landing pages

- Visual anchor (logo top left)
- Direct call to action (subscribe!)
- Transitional call to action (preview my work)
- Resources tab (your posts)
- Social proof (reviews)

Landing page is transactional. Resources tab is where all the value is. Load up value!

On selling your work

"It's an investment, not an expense."

That's why social proof is so crucial.

- Forbes logo
- Entrepreneur logo

Social proof is the most important thing.

On choosing your platform
- @squarespace
- @Wix
- @WordPress
- @webflow

There are pros and cons to each
- find examples of sites you like
- see what they built it on
- speed and SEO is different

On SEO

- Do keyword research
- House it all in one place
- Put every article on your blog
- Social media is a multiplier

Instagram, Twitter, Facebook, Medium, LinkedIn

"THROW THE PARTY"

Step 1: Clean up the house
- Make your website clean

Step 2: Bring people to the party
- Invite them to your site

Step 3: Invite them to the next party
- Bring them to your podcast, or newsletter

Great seeing you guys!

@cullinmcgrath
@ryansmulholland
@jenvermet
@ImahAslam
@theshteves
@lbreichmann