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Tonight on @WritersBlocHQ
Guest speaker: David Riggs
@dwilliamriggs
Topic: "Website Fundamentals for Writers"
- Design
- Development
- SEO
- Throwing a Party
[time for a thread]
Guest speaker: David Riggs
@dwilliamriggs
Topic: "Website Fundamentals for Writers"
- Design
- Development
- SEO
- Throwing a Party
[time for a thread]
On Design
- It takes a visitor 50 milliseconds to form an opinion on your website.
- 94% of people say web design is the reason they mistrust a website.
- 75% of people base the credibility of a business on how their website looks
- It takes a visitor 50 milliseconds to form an opinion on your website.
- 94% of people say web design is the reason they mistrust a website.
- 75% of people base the credibility of a business on how their website looks
On landing pages
- Visual anchor (logo top left)
- Direct call to action (subscribe!)
- Transitional call to action (preview my work)
- Resources tab (your posts)
- Social proof (reviews)
Landing page is transactional. Resources tab is where all the value is. Load up value!
- Visual anchor (logo top left)
- Direct call to action (subscribe!)
- Transitional call to action (preview my work)
- Resources tab (your posts)
- Social proof (reviews)
Landing page is transactional. Resources tab is where all the value is. Load up value!
On selling your work
"It& #39;s an investment, not an expense."
That& #39;s why social proof is so crucial.
- Forbes logo
- Entrepreneur logo
Social proof is the most important thing.
"It& #39;s an investment, not an expense."
That& #39;s why social proof is so crucial.
- Forbes logo
- Entrepreneur logo
Social proof is the most important thing.
On choosing your platform
- @squarespace
- @Wix
- @WordPress
- @webflow
There are pros and cons to each
- find examples of sites you like
- see what they built it on
- speed and SEO is different
- @squarespace
- @Wix
- @WordPress
- @webflow
There are pros and cons to each
- find examples of sites you like
- see what they built it on
- speed and SEO is different
On SEO
- Do keyword research
- House it all in one place
- Put every article on your blog
- Social media is a multiplier
Instagram, Twitter, Facebook, Medium, LinkedIn
- Do keyword research
- House it all in one place
- Put every article on your blog
- Social media is a multiplier
Instagram, Twitter, Facebook, Medium, LinkedIn
"THROW THE PARTY"
Step 1: Clean up the house
- Make your website clean
Step 2: Bring people to the party
- Invite them to your site
Step 3: Invite them to the next party
- Bring them to your podcast, or newsletter
Step 1: Clean up the house
- Make your website clean
Step 2: Bring people to the party
- Invite them to your site
Step 3: Invite them to the next party
- Bring them to your podcast, or newsletter
Great seeing you guys!
@cullinmcgrath
@ryansmulholland
@jenvermet
@ImahAslam
@theshteves
@lbreichmann
@cullinmcgrath
@ryansmulholland
@jenvermet
@ImahAslam
@theshteves
@lbreichmann
