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"Innovation is saying no to 1000 things." Steve Jobs.
This quote is so accurate if you're building a #strategy, #plan, #product, or #brand.
You can't do it all; stick to your vision and overall mission, and don't be afraid to remove features - a thread.
This quote is so accurate if you're building a #strategy, #plan, #product, or #brand.
You can't do it all; stick to your vision and overall mission, and don't be afraid to remove features - a thread.
#1 Let's look at McD's.
Before Ray Kroc bought the franchise, the McDonald brothers removed features to make their hamburger stand, well, stand out.
So they eliminated MANY features to grow.
Before Ray Kroc bought the franchise, the McDonald brothers removed features to make their hamburger stand, well, stand out.
So they eliminated MANY features to grow.
#2 They stopped carhops, tipping, and most menu items except for Hamburgers, French fries, and Apple Pies.
Within a few years of deciding to eliminate features, and concentrate on just 3 menu items, they could add "Millions Served" to their sign.
Within a few years of deciding to eliminate features, and concentrate on just 3 menu items, they could add "Millions Served" to their sign.
#3 Loaf around...
How did we get penny loafers?
Simple,
we eliminated shoelaces.
In 1930 US journalists wrote a story about Norwegian dairy farmers wearing leather shoes with a strap across them.
The story caught the attention of @Spalding. The rest is history.
How did we get penny loafers?
Simple,
we eliminated shoelaces.
In 1930 US journalists wrote a story about Norwegian dairy farmers wearing leather shoes with a strap across them.
The story caught the attention of @Spalding. The rest is history.
#4 Hello Smooth Hair!
Alli Webb (@theDrybarI) started a mobile blowdrying service among her network. It quickly blew up.
This made her wonder, could she start a salon that eliminated cut & color services and only offered blow drying?
Drybar was born (becoming a big success)
Alli Webb (@theDrybarI) started a mobile blowdrying service among her network. It quickly blew up.
This made her wonder, could she start a salon that eliminated cut & color services and only offered blow drying?
Drybar was born (becoming a big success)
#5 iPhone!
Steve Jobs wanted to remove the physical keyboard from phones (and many other features). To fit his vision of the iPhone.
His team kept pushing to add things back in like an "FM Radio" he refused, and we got his famous quote-Innovation is saying no to 1000 things.
Steve Jobs wanted to remove the physical keyboard from phones (and many other features). To fit his vision of the iPhone.
His team kept pushing to add things back in like an "FM Radio" he refused, and we got his famous quote-Innovation is saying no to 1000 things.
#6
So it turns out that eliminating features allows innovation to thrive.
From iPhone to Spanx, successful products & brands were born from innovation and the vision to remove items along the way.
So what can you remove from your #dtc product or brand to fuel innovation?
So it turns out that eliminating features allows innovation to thrive.
From iPhone to Spanx, successful products & brands were born from innovation and the vision to remove items along the way.
So what can you remove from your #dtc product or brand to fuel innovation?
