Improve experience for customer acquisition and retention

《《Quick Thread 》》

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- Remove pop ups, they kill UX
- 95% dont care about your newsletter
- Exit overlay with genuine value is 25% discount, 5% is not.

New customer discount

- Think about the life time value of this customer, 25% off the first purchase is nothing compared to what they will hopefully spend with you
- If the first 3 experiences are excellent they're 70% more likely to be a loyal customer

Abandon cart email

- At this point price is the driving factor
- Create more value for the product
- Drip feed further discount
--5%
--10%
--12%
- Give a deadline
- Tricky but if you can put their name in discount code they know they're getting something unique

Confirmation email

- Make it personal
- Show your appreciation
- Make tracking FUCKING easy (1 click, no compromise)
- Give them an easy way of getting in touch with a PERSON if something goes wrong

Sale/Loyalty email

- Give benefits to previous customers
-- Sample sale
-- Experiences
-- Gifts - send them a birthday card, branded socks, a personalised pocket square eg.
- Give early access to new product launch
- Ask for UGC, get them involved in the brand

Having someones email is a privilege these days, earn the right and make them look forward to a email from you.

Quality over quantity - if they unsubscribe you're bugered.

As always any questions hit me up http://concepttobrand.com