Attractiveness is not magic. It's easily measured. Ask 10 people to rate someone. The average score is that person's attractiveness.

Match a female 7 with a male 7 and you have achieved all the “attraction,” “chemistry,” or “compatibility” you need for a marriage.
The biggest “attraction” problem preventing happy marriage formation is people over-rating or under-rating *themselves* relative to others.

A male 6 will refuse to marry a wonderful female 6 because he thinks he's a 7. That's very sad.
The magic of marriage is that—if you do it right—the person you choose to spend your life with paradoxically becomes more beautiful over time, despite the laws of physics.

How can you not increasingly adore this odd creature, who somehow doesn’t mind you rapidly decaying?
Something no matchmaking service has ever tried, which we will — is to measure attractiveness objectively, by sampling third-party observers, and then just tell people:

“This person is the same amount of hot that you are, now learn to love them.”
People are yearning to be released from this terrible game everyone plays…. Where people fail to form happy lifetime partnerships because they’re all penny pinching on minor details that don’t actually matter that much.
Let's bring Arranged Marriages to the West by:

✦ Ignoring naive humanist myths about attraction.
✦ Leveraging data more aggressively than other services.
✦ Drastically reducing choice (as Rousseau might have said, we will force you to be free). https://defaultefriend.typeform.com/to/BCsFKG16 
You can follow @jmrphy.
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