It’s all based around 80/20. There’s a million tactics/strategies available to almost any business. (Watch one Dan Kennedy seminar and you’re set with “ideas” for life.)

Comes down to what single project drives highest profit. Do that, then do #2 etc.

Step 1: Big Brainstorm.. https://twitter.com/visionandsales/status/1321205686341087236

Throw bad ideas and crazy ideas out there.

Step 2: Attach profit to each idea. Make an equation. Ex. How much time/effort required. How likely to succeed. How much profit if successful. What are costs. What are pros/cons to brand (any misc. issues like a tactic that seems slimy)

Step 3: do it starting with best options and work down the list.

Keep track after the fact of what worked and what failed and why.

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In 99% of cases tho, it’s simple. It’s typically top of funnel/main VSL that has biggest opportunity and lowest hanging fruit.

Also need to consider “soft” implications like: I would rather do X if it’s more scalable and less stress than Y even if Y is a bit more profit.

If you only look at “hard” numbers like money, sometimes you end up building a horrible business doing stuff you don’t like.

Ex. I really don’t ever want to sell low ticket info products. And I reallly don’t ever want to build an email list of non-buyers (pure optins) ever again even if it makes money.

Hate dealing with those people and managing the stuff required to monetize them.

Basically I just try to be as logical as possible but consider things beyond just money at the same time.

If that makes sense.